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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-2025-for-beginners-step-by-step-course/
课程评论：没有评论
**课程名称：** Google Ads 2025 入门：分步指南 **课程概述：** 本课程旨在成为您掌握 Google Ads 的分步指南，专为希望停止浪费资金并开始获得实际成果的企业主、营销人员、自由职业者和初学者而设计。您将学习如何创建各种主流广告系列类型，包括搜索、展示、购物、视频和发现广告系列，并针对最佳投资回报率进行优化。 这不仅仅是一个肤浅的概述。您将获得实践性的动手操作培训，包括真实案例、详细的操作演示，并将重点放在跟踪和数据分析上，从而真正了解哪些有效，哪些无效。 **主要学习内容：** * Google Ads 的工作原理及其账户的长期成功构建方法 * 如何使用 Google Tag Manager 和 Google Analytics 4 (GA4) 设置转化跟踪 * 如何创建高转化率的广告系列：搜索、展示、视频、购物、展示和可能的最大化广告系列等 * 如何撰写引人注目的广告文案并选择正确的定位设置 * 如何进行适当的关键词研究和设置有效的广告组 * 如何设置能吸引用户回访并提高转化的再营销广告系列 * 如何管理出价策略、质量得分、匹配类型和否定关键词 * 如何利用真实数据优化广告系列，而非凭猜测 * 如何排除常见问题和防止广告被拒登 * 如何阅读和解读报告中的关键绩效指标 * 以及更多... **课程目标：** 通过本课程的学习，您不仅将理解如何构建 Google Ads 广告系列，还将知道如何使其盈利和可持续。如果您厌倦了为效果不佳的广告支付过高费用，或者您刚刚起步并希望获得清晰、结构化的路线图，那么这门课程就是为您量身定做的。立即报名，获得自信地运行能产生实际效果的 Google Ads 广告系列的信心。
Learn How to Set Up, Run, and Optimize Google Ads Campaigns That Actually ConvertThis course is your step-by-step guide to mastering Google Ads, designed for business owners, marketers, freelancers, and beginners who want to stop wasting money and start getting real results.You'll learn how to create all major campaign types - including Search, Display, Shopping, Video, and Discovery - and optimize them for the best possible return on investment.But this isn't just another surface-level overview. You'll get practical, hands-on training with real examples, detailed walkthroughs, and a strong emphasis on tracking and data - so you actually understand what's working and what's not.Here's exactly what you'll learn:How Google Ads works and how to structure your account for long-term successHow to set up conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)How to create high-converting campaigns: Search, Display, Video, Shopping, Performance Max and moreHow to write compelling ad copy and choose the right targeting settingsHow to do proper keyword research and set up effective ad groupsHow to set up remarketing campaigns that bring people back and increase conversionsHow to manage bidding strategies, quality score, match types, and negative keywordsHow to optimize your campaigns using real data - not guessworkHow to troubleshoot common issues and prevent ad disapprovalsHow to read and interpret key performance metrics in your reportsAnd much more...By the end of the course, you'll not only understand how to build Google Ads campaigns - you'll know how to make them profitable and sustainable.If you're tired of overpaying for underperforming ads - or you're just getting started and want a clear, structured roadmap - this course is for you.Enroll now and gain the confidence to run Google Ads campaigns that get real results.
