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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-2022-professional-course/
课程评论：没有评论
**Google Ads 精通课程 (2025 版)** 本课程旨在帮助学员从零基础到精通 Google Ads，全面掌握数字营销的核心技能。课程内容涵盖： 1. **Google Ads 概览：** 深入了解 Google Ads 的功能、应用场景及发展潜力。 2. **账户设置：** 手把手指导学员从零开始创建专业的 Google Ads 账户。 3. **广告系列创建：** 学习如何从头开始创建各种类型的专业广告系列。 4. **分析与结构化：** 掌握广告系列的数据分析、关键词研究和结构化策略。 5. **报告、分析与优化：** 学会如何通过数据报告、分析和优化来提升广告效果，实现最佳投资回报。 6. **跨平台整合：** 探索如何将 Google Ads 与其他平台整合，以达到最佳营销效果。 **课程亮点：** * **循序渐进的学习路径：** 从入门到专家，确保学习过程顺畅无阻。 * **由 Google 工程师认证讲师授课：** 采用 Google 官方指定的教学流程。 * **真实案例驱动：** 所有广告系列均以假设的金融科技客户为背景进行实操演示，确保教学内容全面且无遗漏。 * **持续更新：** 课程内容将定期更新，涵盖 Google Ads 的所有前沿功能和广告系列类型。 * **全面覆盖：** 深入学习搜索广告、展示广告、YouTube 广告和购物广告等核心模块。 * **工具精通：** 熟练掌握所有与广告系列成功运行相关的辅助工具。 * **实战技能：** 帮助学员培养能够独立规划、策略制定、运行和优化各类预算广告系列的能力。 * **职业发展助力：** 帮助学员获得专业的 Google Ads 工作知识和理念，为职业发展或业务增长奠定坚实基础。 **预期收获：** * **专业的 Google Ads 工作知识和概念。** * **独立规划、策略制定、运行和优化各类广告系列的能力。** * **精通搜索、展示、YouTube 和购物广告。** * **熟练掌握运行成功广告系列所需的各类工具。** 本课程适合想要在数字营销领域取得专业知识和成就的学生及专业人士，通过学习往期客户的成功策略，实现盈利性广告活动的开展。
The overall contents of this course will be: 1. What is google ads, what all can it do and what all is possible in google Ads 2. How to create a Google Ads account from scratch 3. How to create professional campaigns (All Types) from scratch 4. How to do Analysis, research, Structure campaigns, 5. How to report, analyze and optimize campaigns to generate the best possible results 6. How to integrate Google Ads with other platforms to achieve the best results This course is designed in order to make the learning process smooth from a beginner to expert level. The trainer has been trained by Google Engineering team on Google Ads and the same flow has been used in this course. Throughout the course, the campaigns have been setup considering a hypothetical FinTech client to make sure there are no gaps The course will be updated regularly with all advanced features in Google Ads and all types of campaigns. Google Ads is considered to be mother of all Digital Marketing platforms as it was called Adwords before and was one of the first companies to allow advertisers to show online Ads. Using Google Ads you can run multiple types of campaigns ranging from Google Search campaigns, Gmail campaigns, Display campaigns on GDN and even YouTube campaigns. Google Ads also is a great tool to run App Install campaigns This course is for students and professionals to have a professional knowledge on Google Ads in order to be able to run successful and profitable campaigns. We will also discuss extensive strategies which have worked in the past for our clientsWhat to expect from this course:Gain Professional working knowledge and concepts of Google Ads to grow your career or businessYou should be able to Plan, Strategize, Run & Optimize successful campaigns of any budgets from scratchExpertise on all modules - Search, Display, YouTube and Shopping AdsKnowledge of all tools which overlap with running a successful campaign
