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所在平台: Udemy |
课程主页: https://www.udemy.com/course/go-to-market-strategy-k/
课程评论：没有评论
课程名称: 市场进入策略 概述: 你知道即使拥有优质的产品或服务也可能在市场上失败吗？市场成功不仅仅依靠优质的产品或服务，还需要深刻理解市场，找到合适的客户，并了解如何最佳地向他们销售以及如何接触他们。市场进入策略正是为此而生。本课程旨在帮助企业家成功地将其产品或服务推向市场，或者通过装备他们所需的知识和视角来实现多元化。课程内容包括理解市场、为产品或服务创建理想客户档案，并制定与执行战略营销计划，以在市场中取得成功。 通过本课程，学员将能够： - 理解市场进入策略（GTM）的概念及其重要性 - 学会逐步创建自己的市场进入策略 - 理解如何为其业务或初创公司创建理想客户档案和定位声明，以便锁定合适的客户 - 学习市场营销策略及规划 - 为其业务或初创公司创建市场计划和策略，并获得持续应用适当策略以应对市场趋势和客户发展的知识 此课程为企业家提供了成功上市的重要工具与技能，是进入市场的必备指南。
Did you know that it's possible to have the right/ quality product or service but not succeed in the market? This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That's what Go To Market Strategy is all about.This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market. Through this course, trainees will:- Understand what Go To Market (GTM) Strategy is and its importance- Learn how to and create their own GTM Strategy; through a step by step guide- Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.- Learn about Marketing Strategies and Planning- Create a Market Plan and Strategy for their business/ startup; and gain knowledge on how to continually apply the right strategies depending on the market trends - and customers evolution.
