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所在平台: Udemy |
课程主页: https://www.udemy.com/course/go-to-market-strategy-funnel-a-practical-innovation-tool/
课程评论：没有评论
课程名称：市场准入战略漏斗：实用创新工具 课程概述：许多公司拥有众多才华横溢的专业人士和各种产品与服务创意，但通过客户、可见和不可见竞争对手、利益相关者及股东的视角来评估一个创意并不容易。本课程将提供一个经过验证的工具和一个鼓舞人心的商业案例，帮助您评估和测试产品或服务创意，决定它们是否值得推出。 在两小时的课程中，将讲解市场、客户、竞争和经济可行性分析的概念，并展示如何将这些应用于工具中。在课程的最后模块，将通过详细的商业案例强化所学知识和实践，让您学习如何使用该工具。在课程期间，您将能够下载MS Excel模板和课程中提到的案例研究文件，并在您的商业生活中加以使用。 我们希望您能享受这门课程，并期待您的反馈。如果在课堂上有任何不理解的内容或者想深入讨论的地方，请随时通过Linkedin与我联系。
Companies are full of talented professionals with many product and service ideas. But is it really easy to evaluate an idea through the eyes of customers, visible and invisible competitors, stakeholders, and shareholders?With this course that includes a proven tool and an inspirational business case, you will learn to evaluate and test your product or service ideas through a funnel and make a decision whether they should be launched or not.During the 2-hour presentations, market, customer, competition and economic viability analyzes are explained conceptually and how to apply them on the tool is demonstrated. In the last module of the course, knowledge and practise are reinforced with a detailed business case and thus you will learn how to use the tool.During the course, you will be able to download the MS Excel template and a case study explained in the training as a file and use it in your business life.I really hope you'll enjoy the course and I am looking forward to receiving your feedbacks. If during the class there is anything you don't understand or want to comment or go deeper into the details, please feel free to reach out to me on Linkedin.
