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所在平台: Udemy |
课程主页: https://www.udemy.com/course/go-to-market-made-easy/
课程评论：没有评论
课程名称：轻松掌握产品营销 课程概述：每年有30,000种新产品进入市场，但根据哈佛大学教授克莱顿·克里斯滕森的说法，几乎所有新产品中的95%将会失败。这种高失败率的原因在于许多新企业缺乏有效的市场进入（GTM）策略。许多问题，例如资金不足和现金流问题，归根结底都是由于无法找到和吸引合适的客户。若产品销售良好，就不会出现现金流问题，企业也能依靠产品的销售自我融资和发展。然而，对于大多数新产品来说，这并不是现实。许多创始人在没有明确市场进入策略的情况下，仅凭好主意匆忙进入市场，最终导致以下错误： - 对目标市场的理解不够深入 - 不清楚对目标市场最有效的定价策略 - 忽视进行市场研究，以便开辟自己的市场细分 - 在产品早期版本上投入过多的精力、资金和时间 在此课程中，我将帮助你避免这些常见错误。需要注意的是： - 我不会深入探讨具体战术，因为战术取决于行业、竞争对手的数量和规模、能投入的资源等多个变量。但我提供的信息将帮助你制定自己的战术。 - 如果你的商业模式设计不合理，我无法拯救它。若产品研究不充分或设计不佳，客户最终会选择其他品牌。 本课程适合正在创业或希望改善现有业务的市场进入策略的人士，课程包括： - 一部21,000字的伴随电子书/指南 - 一份竞争对手研究模板 - 一份客户研究模板 课程视频内容与我个人网站上的内容相同，但不包括以下材料： - 我的AI作为首席营销官指南（如何利用生成式AI提示进行营销） - 我的市场进入验证指南（如何验证新产品创意） - 我的产品发布检查表模板 - 我的用户角色模板 - 我的商业计划模板 加入本课程，掌握有效的产品营销策略，避开创业过程中常见的陷阱。
You are competing with 30,000 new products that enter the marketplace every year.Nearly ALL of them, about 95%, will fail, according to Clayton Christensen, a well-respected Harvard professor. The reason that so many new ventures fail is simple - the go-to-market (GTM) strategy failed. Every other reason, a lack of funding, cash-flow problems, and other reasons, comes back to a lack of ability to find and win the right customers. Think about it. You don't have cash-flow problems if your product is selling well. You can self-fund, or bootstrap, the growth of your business if your product is selling well, or at least most business models can. But, that isn't the reality for nearly every new product. Where they go wrong is the founder(s) have a good idea and they charge forward without a go-to-market strategy, so they:Don't understand their target market(s) at an intimate level.Don't know what pricing strategies work best for their target market(s).Skip over performing market research that allows them to carve out their own niche.Spend too much energy, money, and time on the early versions of their product.Those mistakes are exactly what I'm going to help you avoid.Here's what I'm not going to do:I won't go deep into tactics. Why? Because tactics are specific to a bunch of variables. Ex. your industry, the number and size of your competitors, how much energy, money, and time you can invest into your product's go-to-market activities, and more. But, the information I give you will help you develop your own tactics.I can't save a bad business model. If your product is not well researched or poorly designed, customers will eventually take their business elsewhere. If you are starting a new business or need to dial in your go-to-market strategies for an existing business, this information is for you.This course includes:- a 21,000 word companion eBook/guide covering the information- a template for competitor research- a template for customer researchThis course has the same video lessons as offered on my personal website, but here it does not include:- My AI as your Chief Marketing Officer guide (how to use generative AI prompts to run your Marketing)- My Go-to-Market Validation Guide (how to validate new product ideas)- My Product Launch Checklist template- My User Persona template- My Business Plan template
