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所在平台: Udemy |
课程主页: https://www.udemy.com/course/go-full-time-with-wedding-photography/
课程评论：没有评论
课程名称：全职婚礼摄影指南 课程概述：本课程共包含8个视频课程，汇聚了超过10年的婚礼摄影业务的宝贵经验，旨在帮助学员建立一个合法的婚礼摄影事业基础。每个课程内容清晰、组织有序，信息丰富，帮助你朝着全职婚礼摄影师的方向发展。 课程内容： 第一节 - 品牌打造 学习如何在品牌中应用你的标志和沟通方式，确保风格一致的拍摄与后期编辑。 第二节 - 客户关系 了解如何进行客户会议以实现转化，以及会议中应准备哪些内容和如何进行后续跟进以为客户创造价值。 第三节 - 网站及SEO基础 掌握如何搭建清晰有效的网页，使客户产生共鸣，学习SEO基础知识以帮助网页被潜在客户发现。 第四节 - 营销基础 分享高效的社交媒体批量发布流程，以及如何客观追踪客户线索和转化率，以便合理安排营销预算。 第五节 - 财务与法律 提供现金流管理系统，帮助组织税务、支出及利润等资金，并讲解建立合法运营所需的法律步骤（包括合同）。 第六节 - 我的工作流程 介绍5步客户线索工作流程，帮助发掘适合你的客户，以及10步婚礼客户的工作流程，以建立真实的联系。 第七节 - 姿势与光线 分享适合各种体型的拍摄姿势脚本，以及如何在日夜不同环境中平衡使用闪光灯与环境光。 第八节 - 器材与使用时机 详细介绍婚礼当天的时间安排、所用镜头及闪光灯放置建议，并附上必要器材的亚马逊链接。 *附加课程* 定价与套餐策略 探讨如何设定价格、确定达到全职所需的收入，并提供免费的财务规划工具，帮助你客观评估调整价格的时机。 本课程为希望在婚礼摄影领域全职发展的学员提供了扎实的理论基础和实操技巧，是追求该职业成功的最佳起点。
This is an 8 session video course packed with over 10 years of insight about starting and growing a legitimate wedding photography business. These clear, organized, info-packed sessions will help build a strong foundation towards a full time career in wedding photography. Session One - BrandingHow to make and use your brand on everything from your logo to your communicationHow to dial in a consistent editing and shooting styleSession Two - Customer RelationsHow I conduct a client meeting that converts every timeWhat to bring to a client meeting and how to follow up to create value for your customerSession Three - Website + SEO BasicsHow to set up a clear, effective web page that your customer will connect withSEO basics that get your page discovered by new customersSession Four - Marketing FoundationsMy efficient workflow for batch posting on social media with short cuts to save you timeHow I objectively track leads and conversion to know when to spend on marketingSession Five - Finance + LegalMy cashflow system for organizing funds for taxes, expenses, profits, and moreLegal steps you need to set up and implement (including contracts) to do things "legit"Session Six - My WorkflowMy 5 step lead workflow to discover the customers that are right for youMy 10 step wedding customer workflow to build authentic connectionsSession Seven - Posing + LightingMy script of go-to poses (for every body type) that work for you during your weddingThe setup you need to balance off-camera flash with ambient light both day and nightSession Eight - Gear + When To Use ItMy entire wedding day timeline with lenses used and flash placementList (with Amazon links!) of everything you need to get started shooting more professionally*BONUS SESSION* Pricing and Packages for Wedding PhotographersDiscuss strategies with setting prices, figure out what exactly you need to be making to be "full time" with my free finance planning tool.Preview an OBJECTIVE way to know when to adjust your prices up or down based on how many customers you convert to clients.
