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所在平台: Udemy |
课程主页: https://www.udemy.com/course/global-pharma-industry-guide/
课程评论：没有评论
课程名称：制药行业指南 课程概述： 你是否对制药行业感兴趣？你是否在制药公司或医疗机构工作，或者与制药行业相关？如果是的话，欢迎你参加这门课程。在本课程中，你将学习到药物的起源和发展，当前的制药行业格局，以及行业内的动态和趋势，了解主要的制药公司和最成功的药物。我将讨论一些当前特别关注的疾病领域，并回顾行业面临的重大问题，这些问题大致可分为技术、全球化、风险和成本控制。完成课程后，你将对制药行业的结构、功能和动态有更深的理解，并知道药物如何在保护和丰富我们的生活中发挥作用。 本课程的讲师Phil Yates在全球制药行业工作超过40年，曾在拜耳、葛兰素史克、赛诺菲和阿斯利康等公司任职，具有市场营销和 coaching 的文凭，并且是持续专业发展认可的卓越教练。本课程内容简练、全面且有趣，旨在帮助你快速轻松地了解制药行业，无论是出于专业还是个人兴趣。 参加本课程后，你将能够： - 解释全球制药行业的结构和功能 - 了解主要的制药市场、公司和药物 - 理解化学药物与生物药物、仿制药与生物类似药之间的区别 - 知道哪些疾病领域受到特别关注，包括肿瘤（癌症）、糖尿病、罕见疾病和肥胖症 - 理解药物的价值 本课程包含评论和小测验，以巩固、加速和强化你的学习。通过这门易于跟随的课程，加深对制药行业运作的理解，获取你需要知道的基本事实。 让我们开始吧！
Are you interested in the pharma industry? Do you work within or with pharma, perhaps for a pharma company or healthcare agency? Would you like to know more about medicines and developments in healthcare.In this first course, you learn about the origin, and the development of medicines, the current pharma landscape, dynamics and trends within the industry and the key pharma companies and most successful medicines. I'll talk about some disease areas of particular interest right now, and review the major issues facing the industry, broadly classified under the headings of technology, globalisation, risk and cost-containment. After completing this course, you will appreciate the structure, function and dynamics of the pharma industry, and know a lot more about how medicines protect and enrich our lives. Further courses within this programme look at drug development, licensing, manufacturing, marketing and digitalisation, as well as reviewing the many commercial opportunities and threats within the pharmaceutical industry. By the end of this course, you will be able to talk confidently about the pharmaceutical industry during a presentation, in an interview, with co-workers, with customers or in general conversation with friends.Phil Yates has been working with the global pharmaceutical industry for over 40 years. An ex-teacher he has worked for Bayer, Glaxo, Sanofi & Astra. He has diplomas in marketing and coaching and is a CPD-accredited Coach of Excellence.This concise, comprehensive and enjoyable course helps you learn quickly and easily whether for your professional or personal interest.After taking this course you will:Be able to explain the structure and function of the global pharmaceutical industryKnow the key pharma markets, companies and medicines Understand the difference between chemical and biologic medicines, generics and biosimilarsKnow which disease areas are of significant interest including oncology (cancer), diabetes, rare diseases and obesityUnderstand the value of medicines The course includes reviews and quizzes to consolidate, accelerate and reinforce your learning. Build your understanding of how the pharmaceutical industry works with this easy-to-follow course explaining the facts you need to know.Let's get started!
