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所在平台: Udemy |
课程主页: https://www.udemy.com/course/global-marketing-research-and-analytics/
课程评论：没有评论
《全球营销研究与分析》课程摘要 本课程深入探讨了信息、研究和数据分析在驱动全球营销决策中的核心作用。课程旨在帮助学生理解信息、研究和分析的价值，掌握营销数据收集、分析和解读的关键流程与技术。 课程特别关注跨国界研究面临的挑战，并介绍诸如“大数据”处理与应用等新兴数据分析趋势。这些内容将结合不同类型、范围、治理结构和规模的机构的实际情况进行讲解，以期使学生能有效地应对数据分析的复杂性，并从中获益。
This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) "big data" as they apply to a range of institutions with different types and scope of activities, governance structures, and size.
