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所在平台: Udemy |
课程主页: https://www.udemy.com/course/getting-started-on-the-data-strategy/
课程评论：没有评论
课程名称：数据战略入门 课程概述：数据正成为商业中的关键差异因素，被称为“新石油”，这意味着什么？借助数据，组织可以更快地完善市场产品，优化商业价值，迅速适应客户和市场行为的变化，甚至构建全新的依赖数据的价值链，通常称为信息经济学。在本课程中，我们将学习如何将数据战略与商业战略对齐。课程将平衡数据战略的几个支柱： 1. 数据分析：数据资产、分析洞察和数据科学洞察 2. 数据服务：数据平台、工程和运营 3. 数据治理：数据所有权、数据控制和数据策划 4. 人员：数据公民、数据专业人员和数据技能 你将学习如何避免数据战略的常见陷阱，掌握应对交付数据战略挑战的技能，并获得组织对其的接受。课程将数据战略分解为各个组成部分，并提供分析当前数据环境的技术。这种分析使我们能够识别可以通过数据战略的战略变革计划解决的关注点。课程包括一些小测验，以巩固我们所学习的术语，及一些作业来实践这些技术，每个作业都有工作表和示例答案。最终的数据战略需要根据组织的情况和文化进行优化。本课程将帮助你为组织的数据战略制定交付叙述。
Data is becoming a key differentiator in business and has been referred to as the new oil but what does that mean? With data, an organisation can more quickly refine its market offering to optimise the value of its business. Quickly adapting to changes in customer and market behaviour. Or even build out entirely new data-dependent value chains for the organisation, often called Infornomics.In this course, we will learn to align the data strategy with the business strategy. To balance the pillars of a data strategy: Data Analytics: Data Assets, Analytical Insights, and Data Science InsightsData Services: Data Platforms, Engineering and OperationsData Governance: Data Ownership, Data Controls, and Data CurationPeople: Data Citizens, Data Professionals, Data SkillsYou will learn to avoid the common pitfalls of a data strategy and acquire the skills to face the challenges of delivering a data strategy and getting it accepted by the organisation.The course breaks down the data strategy into components parts and provides techniques for analysing the current data landscape. This analysis allows the identification of concerns which can be addressed through a strategic plan of change within the data strategy. The course includes some quizzes to embed the terminology we will learn and some assignments to practice the techniques. Each assignment has a worksheet and example answer. The final data strategy needs to be optimised for the organisation's situation and culture. The course can help you prepare to deliver a narrative for your organisation's data strategy.
