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所在平台: Udemy |
课程主页: https://www.udemy.com/course/getting-design-right-part-2/
课程评论：没有评论
**课程名称：** Targeting Product and Service Designs to Customers' Needs (将产品和服务设计目标对准客户需求) **课程概述：** 本课程是“八步精通设计”系列六门课程中的第二门。它专注于“将产品和服务设计目标对准客户需求”这一关键步骤，旨在帮助学习者将笼统的产品或服务功能需求转化为可衡量的性能目标。 **课程内容涵盖：** * 识别客户需求 * 衡量客户需求 * 确定技术要求 * 客户价值主张 **通过本课程的学习，您将获得：** * 将模糊的客户陈述转化为详细产品或服务需求的能力。 * 衡量您的产品或竞争对手产品满足客户需求的程度的能力。 * 促进以客户为中心的设计师与以产品为中心工程师有效沟通的技能。 * 提升判断力，聚焦于对客户最重要的因素，并将其简洁地体现在客户价值主张中。 **在工作中，您将能够：** * 设计市场调研以收集客户偏好数据。 * 将客户偏好数据转化为产品目标的重要性次序。 * 在一页纸上呈现多维度的设计数据。 **技能价值：** 本课程的技能位于设计与工程的交叉点。它弥合了设计师将创意转化为工程术语的困难，以及工程师理解客户关切时的挑战，提供了稀缺且极具价值的知识，能够显著提升您在设计组织中的价值。
This course is the second in a six-course series devoted to the Eight Steps to Getting Design Right. The title of this course is also the title of the second step in the Getting Design Right process and the focus of this course.The primary goal of this course is to take general functional requirements of a product or service and to develop measurable performance targets from them.This course covers Identification of Customer Needs, Measuring the Needs, Determining Technical Requirements, and the Customer Value Proposition.By taking this course and completing its assignments, you will gain the following:First, the ability to translate vague customer statements into detailed product or service requirementsSecond, the ability to measure how well your product or those of your competitors meet customer needsThird, the skills required to get customer-‐focused designers to communicate effectively with product-‐focused engineersAnd finally, you'll gain improved judgment regarding how to focus on what is most important for the customer and to state it succinctly in a customer value propositionThe techniques introduced in this course will enable you to do the following in the workplace:First, design market surveys for conducting data collection on customer preferencesSecond, convert customer-‐preference data into relative-‐importance-‐of-‐product objectivesAnd third, present multidimensional design data on a single pageThe skills described in this course are situated at the interface between design and engineering. Designers typically have difficulty translating their ideas into engineering terms, while engineers, on the other hand, often have difficulty appreciating customer concerns. The content of this course is valuable because the knowledge it imparts is rare. Mastering the skills introduced here will greatly increase your value to the design organization.
