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所在平台: Udemy |
课程主页: https://www.udemy.com/course/getresponse-email-marketing/
课程评论：没有评论
课程名称：初学者的电子邮件营销 课程概述：您是否在疑惑电子邮件是否仍然重要？它在其他数字营销渠道和工具中处于什么位置？在本课程中，您将学习如何：利用电子邮件订阅的力量，撰写完美的营销信息，建立一个参与度高的联系人列表，将点击转化为销售。通过本课程，您将了解如何构建电子邮件列表、培养客户关系，并将其转化为忠实客户。此外，您还将获得关于列表构建、文案写作、电子邮件个性化、A/B测试、送达率等实用技巧。 授课教师： - Andrew Davis：畅销书作者及主题演讲者，教会商业领袖如何发展业务、改变城市、留下遗产。 - Jamie Turner：国际知名作者、演讲者及电视新闻评论员，曾帮助可口可乐、AT&T、CNN等国际品牌解决复杂的商业问题。 - Kath Pay：Holistic Email Marketing首席执行官，世界著名演讲者、作者及培训师，致力于电子邮件营销的整体方法，帮助客户实现卓越成果。 - Anna Ward：GetResponse的送达率总监，专注于电子邮件送达的各个方面，包括送达趋势的研究与分析、送达概念的传播及与ISP和反滥用伙伴的合作。 - Justyna Bakker-Rakowska：GetResponse的电子邮件营销及沟通经理，目标是为GetResponse用户提供实用的电子邮件及营销自动化最佳实践、技巧和创意。 - Michael Leszczynski：GetResponse的内容营销经理，主旨是为初学者及在线成功的市场营销人员提供有价值的教育内容。 此课程将为您提供掌握电子邮件营销的技能，帮助您在数字营销领域取得成功。
Are you wondering if there is still a place for email? Or where does it fit with other digital marketing channels and tools? In this course, you'll learn how to: Harness the power of email subscription.Craft the perfect marketing message.Build a list of engaged contacts.Convert clicks into sales. Find out how to build an email list, nurture relationships, and convert them to loyal customers with this GetResponse Email Marketing course. This training contains practical tips on list building, copy writing, email personalization, A/B testing, deliverability, and much more. Meet our featured teachers: Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy. Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT & T, CNN, and other global brands tackle complex business problems. Kath Pay is CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients. Anna Ward - Deliverability Director for GetResponse. She's the frontman for all things email delivery - investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse. Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users. Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers - those just starting out as well as already rocking in the online world.
