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所在平台: Udemy |
课程主页: https://www.udemy.com/course/get-clients-how-to-get-coaching-or-consulting-clients/
课程评论：没有评论
Coursera 课程“获取客户：如何获取教练或咨询客户”由拥有 20 多年创业经验和成功创办三家六位数企业的 Debbie LaChusa 主讲。该课程旨在帮助教练或咨询师克服获取客户的普遍障碍，直击核心问题，教授获取客户的六个基本步骤。 课程强调，许多初创或面临困难的教练/咨询师常常将时间和金钱投入到不必要的“营销花哨（marketing bells and whistles）”，例如精美的网站、Logo、宣传册或名片，却忽视了最直接有效的获客活动，导致即使公司看起来很“专业”，却缺乏客户。LaChusa 指出，在业务初期或面临客户瓶颈时，这些“花哨”的东西并不重要，甚至可能延误获客。 该课程将重点教授： * **避免错误的做法：** 揭示初创教练/咨询师常做的、却不利于获客的事情。 * **正确的重心：** 指导学员将精力投入到能够快速带来客户的活动上。 * **打破误区：** 澄清在获得客户之前并非必需的“必要步骤”。 * **加速获客：** 分析常见的创业模式为何会延误获得付费客户。 * **明确优先级：** 强调将获取客户作为业务的首要任务。 * **精简准备：** 明确获得首个客户前仅需做的极少数事情。 * **短期行动计划：** 提供可在几天内实施、并能在下一周带来客户的简单行动。 * **警惕免费客户：** 分析免费试用客户如何可能损害获取付费客户的能力，并提供判断是否接受免费客户的指南。 laChusa 承诺，只要学员愿意并遵循课程教授的简单却关键的步骤，就一定能立即开始获取客户。本课程适合所有渴望填补业务、并愿意放下现有无效做法、学习真实获客方法的独立教练或咨询师。
Getting clients is where most coaches and consultants get stuck.Hi! My name is Debbie LaChusa. I've been in business on my own, as a coach, consultant, trainer, and online teacher for more than 20 years. And, after creating three, 6-figure businesses, I've learned it's actually pretty simple to get clients. But what's simple is not always easy, or comfortable.This course focuses on teaching you the 6 Basic Steps every coach or consultant needs to take if they want to get clients.In my experience, after helping other coaches and consultants build their businesses for 20+ years, I've discovered that most coaches and consultants who are struggling to fill their business with clients are actually avoiding these steps.Instead, they're spending their time and money on the wrong things, things they think they need to do, but that don't directly bring them clients. Are you an independent coach or consultant struggling to fill your practice with clients?Maybe you too are avoiding these 6 steps.Many coaches and consultants invest hundreds, and sometimes thousands of dollars to set up their business, but still find themselves months, or even years later, without clients.That's because they're focusing on the wrong activities.They may have a really cool website, a beautiful logo, brochure, business cards, and maybe even a Facebook Page… in fact, they have all the marketing bells and whistles, but what they don't have are clients. There are lots of things you can keep yourself busy with when you have your own business.But guess what? While those things may be fun to work on.while they may make it look like you have a business, the reality is without clients you don't have a business.If your primary goal is to fill your coaching or consulting business with clients (and it should be!), then the 6 steps I teach in this course are the action items you need to focus on.Everything else can wait.Don't expect this course to teach you some obscure or complicated marketing or sales tactics to help you get clients.Because that's not what it takes to get clients. As I said, it's pretty simple, yet in my experience working with clients for more than 20 years, I found most were not doing these simple activities. Instead, they were doing all the things they thought they were supposed to do.I'm here to tell you those things don't matter when you're just starting out OR if you're struggling to get clients.So, if you need clients and you're ready to let go of what you're doing now and learn the down and dirty, basic steps you really need to take to get clients, this course is for you.I'm going to teach you 6 steps you can take to start getting clients immediately.I promise, if you take them, you will get clients.What this course covers: What most new, or struggling, coaches and consultants spend their time doing and why you shouldn't be doing this. What you should spending your time on if you want or need clients quickly. What most coaches and consultants think they need to do before they can get clients and why it's absolutely NOT necessary. How the way most coaches and consultants start out in business actually delays them from getting paying clients .Why getting clients should be your #1 priority. The only things you need to do before you get your first client (it's probably a lot less than you think). 3 simple things you can do this week (actually in a little as 3 days) so you can start getting clients next week. 3 simple things to do next week to get you clients immediately (it's not hard but most people don't do this… if you do you will get clients). How working with free, practice clients can actually hurt your ability to get paying clients. A checklist to help you determine whether or not you should start with free, practice clients (in some cases it does make sense, but you have to be careful). If you're serious about getting clients and you're willing to do what it takes, please join me in this class.
