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所在平台: Udemy |
课程主页: https://www.udemy.com/course/genuine-copywriting/
课程评论：没有评论
**课程名称：** 真正的文案：打造有效且能带来成果的文案 **课程概述：** 本课程旨在教授一种与传统营销方式截然不同的、更具人性化和真实性的文案写作技巧。许多人认为文案写作总是充斥着夸大其词（hype）、虚假定位（false positioning）和煽动痛苦（agitate the pain）等操纵性手段，这让他们感到不真实，并可能导致客户的怀疑、失望甚至焦虑。 本课程揭示了一种“诚实的/真实的/真诚的文案写作”方法，这种方法不依赖于这些有损客户体验的技巧，却能取得优异的销售成果。通过多年的测试、试错以及对传统写作方式的摒弃，本课程将带领学习者深入理解文案理论，并提供从工具、模板到资源的全面支持，帮助他们自信地为网页、电子邮件和社交媒体撰写引人注目且能带来转化的文案。 无论您是刚入门的文案新手，还是厌倦了旧有操纵性文案写作方式的资深从业者，本课程都将为您提供有效的解决方案，帮助您掌握真正能驱动业务增长的文案技巧。
When you ask an expert marketer: "What is the number 1 lucrative skill that a fellow marketer or entrepreneur can learn?" Their answer will without a doubt be: "Copywriting".In short, if you want to effectively sell your online products and services, then you need to learn how to write great copy.A common issue people often complain about with regards to copywriting is that "Copywriting feels inauthentic for them!"......This is a phrase I have often heard from coaches, marketers, content creators...etcIf you've been an avid student of the topic of copywriting, then you are probably familiar with all the tricks that are recommended by the experts, some of which include:Use hype (exaggerate benefits to get prospects excited about your product/service)False positioning (Position your product as the only one in the world that meets all of the prospect's needs)Agitate the pain (Get the prospect to feel the pain of their current situation and make the consequences of not buying your product/service unbearable)These are just some examples of common copywriting practices that are being taught. The negative effects of following this kind of advice are many:Make the prospect skepticalSet the prospect up for disappointment (as a result of building unrealistic expectations)Create and build up anxiety in the prospectMost people write copy this way because it's the only way they've ever known how to do it - and I admit, I've been guilty of writing copy this way too my first few years in business.The good news is: There's another way. And it's both helpful to your clients, and enjoyable to you. What is it called? Well, you may call it honest/genuine/authentic copywriting.It's the result of years of testing, trial and error & resentment of the conventional way of doing things.Yes! You can do without all the manipulative sales techniques of mainstream copywriting and get good results.It starts with learning the theory. Then, once you've become familiar with the copywriting process, you'll then be able to put pen to paper. Everything you need from tools to templates and resources has been included.This course takes all the confusion and guesswork out of writing copy for web pages, emails, & social media.Whether you're a novice copywriter or an experienced copywriter who is tired of the old, unethical way of copywriting through the use of hype and manipulation, this course has the answers to your questions.
