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所在平台: Udemy |
课程主页: https://www.udemy.com/course/generative-ai-in-e-commerce-and-digital-marketing-gen-ai/
课程评论:没有评论
课程名称:电子商务与数字营销中的生成性人工智能(Generative AI in E-Commerce and Digital Marketing) 课程概述: 准备深入了解生成性人工智能(Generative AI)在电子商务与数字营销中的应用吗?本课程包含8-9小时的内容,旨在教您如何利用生成性人工智能优化数字营销或电子商务工作的流程。使用生成性人工智能的工作人员任务完成速度提高25%,且任务质量提升40%。在数字营销或电子商务领域,这一技术的应用尤为重要。 本课程专为数字营销人员、内容创作者和电子商务爱好者设计,无论您是寻求基础知识的新手,还是希望提升技能的资深专业人士,都能从中获得实用的见解和实践经验。课程将带您了解如何利用ChatGPT、Midjourney、DALL-E等 AI 工具,从内容创作、SEO 策略到个性化营销和电子商务自动化等多个主题。 学习生成性人工智能的意义: - 创新内容创作:利用生成性人工智能进行动态内容创作,如文章创意、内容日历和自定义 GPT 机器人。 - 动态社交媒体存在:利用 AI 制作吸引人的社交媒体帖子,增强在线影响力。 - 视觉内容创作:掌握 AI 工具,制作视觉效果惊艳的内容。 - 战略 SEO 实施:探索 SEO AI 工具和策略,进行有效内容优化,提升在线可见性。 - AI 驱动广告:使用生成性人工智能创建文本、视频和图像的定向广告,确保信息传达的影响力。 - 高效营销活动:运用 ChatGPT 规划和安排,使营销活动的执行更具战略性。 - 自动化电子商务解决方案:将 AI 集成到电子商务中,简化从产品研究到个性化客户支持的流程。 选择本课程的理由: - 技能发展:获得涵盖ChatGPT精通、内容创作、SEO策略和高级AI工具的综合技能,确保在数字营销和电子商务领域的全面专业知识。 - 实践学习体验:通过构建自定义GPT机器人、制作引人注目的内容以及使用 AI 工具进行视觉创作等实践应用,进行深入学习。 - 战略营销洞察:通过探索目标受众定义、产品销售角度和使用AI创建有效广告,获得战略营销视角,提升品牌的数字存在感。 - 高效自动化技术:学习与 Zapier 的有效自动化技术,优化电子邮件草拟、分析和电子商务集成等任务的工作流程。 - 适应性与创新:深入研究 DALL-E 3、Midjourney 等新兴 AI 技术,确保您始终处于数字营销趋势的前沿。 课程大纲: - 介绍课程目标和成果 - 内容创作基础:文章创意、内容日历和引人入胜内容的创作基础,构建自定义 GPT 机器人的步骤指南。 - 使用 Midjourney 和 DALL-E 3 进行视觉内容创作,结合 ChatGPT 等工具进行编辑。 - SEO 策略和分析:SEO AI 工具简介、关键词研究及 SEO 机器人构建。 - AI 驱动广告:创建文本、视频和图像广告的详细指南,针对特定受众进行优化。 - 电子邮件营销与自动化:使用 ChatGPT 草拟价值导向和促销邮件,以及电子邮件分析及 Zapier 自动化简介。 - 电子商务与 AI 集成:从产品研究到客户支持邮件的优化,创新网站设计和产品信息图。 - AI 个性化体验:包括个性化电子邮件首行、图像、视频及产品设计的实操经验。 - 课程总结与实践:通过一个实践项目应用所学技能。 这个课程为参与者提供了全面的知识和实践技能,以有效应对数字营销和电子商务领域的挑战。
Course Description:Are you ready to dive deep into the realm of Generative AI for E-commerce and Digital Marketing? Learn from 8-9 hours of content on how to use Generative AI to optimize your workflow as a Digital Marketer or an E-commerce professional.Workers who use Generative AI complete tasks 25% faster, and 40% complete tasks with better quality, compared to workers who do not use Generative AI. This is even more important in the Digital Marketing or E-Commerce field, where Generative AI is making waves.In the Generative AI for Digital Marketing and E-Commerce course, crafted for marketers, content creators, and e-commerce enthusiasts, you'll start a transformative learning journey. Whether you're a novice seeking foundational knowledge or a seasoned professional aiming to enhance your skills, this course equips you with practical insights and hands-on experiences.Discover the power of ChatGPT, Midjourney, DALL-E, and other AI tools for E-Commerce and Digital Marketing as you delve into a wide range of topics, from content creation and SEO strategies to personalized marketing and e-commerce automation.What is this course all about?This comprehensive course immerses participants in the transformative realm of Generative AI, revealing its profound impact on digital marketing and e-commerce. Unveiling the advantages through practical applications, from crafting engaging article ideas and content calendars to developing custom GPT bots for article writing, video script creation, and content repurposing. The course provides a holistic understanding of Generative AI's role in shaping the future of digital innovation, equipping participants with practical skills for navigating this dynamic landscape.Why Learn Generative AI in Digital Marketing and E-commerce?Innovative Content Creation - Harness Generative AI for dynamic content creation, including article ideas, content calendars, and custom GPT bots.Dynamic Social Media Presence - Utilize AI to craft engaging social media posts, enhancing your online presence.Creating Visuals - Master AI tools for visually stunning content creation.Strategic SEO Implementation - Explore SEO AI tools and strategies for effective content optimization and increased online visibility.AI-Driven Advertising - Create targeted ads using Generative AI for text, video, and images, ensuring impactful communication.Efficient Marketing Campaigns - Develop and execute marketing campaigns strategically with AI, using ChatGPT for planning and scheduling.Automated E-commerce Solutions - Integrate AI into e-commerce for streamlined processes, from product research to personalized customer support.Why Choose This Course?Skill Development - Gain a holistic set of skills spanning from ChatGPT mastery to content creation, SEO strategies, and advanced AI tools, ensuring a well-rounded expertise in the digital marketing and e-commerce landscape.Hands-On Learning Experience - Engage in practical applications through building custom GPT bots, crafting compelling content, and utilizing AI tools for visual creation.Strategic Marketing Insights - Acquire strategic marketing insights by exploring target audience definition, product selling angles, and effective ad creation using AI, empowering you to develop impactful campaigns and enhance your brand's digital presence.Efficient Automation Techniques- Learn effective automation techniques with Zapier, optimizing workflows for tasks like email drafting, analysis, and e-commerce integration.Adaptability and Innovation- Embrace adaptability and innovation by delving into emerging AI technologies such as DALL-E 3, Midjourney, and personalization tools, ensuring you stay at the forefront of digital marketing trends.Course Overview:Introduction - Learn the course objectives and outcomesContent Creation Fundamentals - Introduction to content creation, covering the essentials of crafting article ideas, content calendars, and strategies for engaging content. A step-by-step guide on building a custom GPT bot, emphasizing article writing proficiency and versatile applications. Techniques for crafting compelling social media posts, incorporating AI tools to enhance creativity and engagement.Visual Content Creation with AI - Exploration of visual content creation using Midjourney and DALL-E 3, along with editing skills with ChatGPT, Clipdrop, Vectorizer AI, and Canva plugins.SEO Strategies and Analytics - An Introduction to SEO AI tools, keyword research, and building SEO bots, with insights into ChatGPT plugins for SEO analysis and Google Analytics integration.AI-powered Advertising - Detailed guidance on creating text, video, and image ads using ChatGPT, targeting specific audiences, and optimizing product selling angles.Email Marketing and Automation - Practical lessons on drafting value-focused and promotional emails with ChatGPT, along with email analysis and an introduction to Zapier automation.E-commerce Integration - Introduction to e-commerce with AI, covering product research, listing optimization with ChatGPT, Amazon integration, and effective customer support emails. Innovative ideas for website design and product infographics, coupled with product setting and photoshoot image generation using AI tools.Personalization with AI - Hands-on experience in personalization, including personalized email first lines, images, videos, and product designs using a variety of AI tools such as Nifty Images, Bhuman AI, and Ideogam AI and a guide on building a chatbot utilizing GPT Assistant and Voiceflow for enhanced interactivity.Final Exercise - Concluding the course with a practical final exercise, providing participants with an opportunity to apply acquired skills.