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所在平台: Udemy |
课程主页: https://www.udemy.com/course/generative-ai-for-product-managers/
课程评论：没有评论
**课程名称：** 产品经理的生成式AI（Generative AI for Product Managers） **课程概述：** 本课程专为希望理解、适应并引领生成式AI快速变革时代的产品经理设计。课程将生成式AI视为继电力和互联网之后的又一次颠覆性变革。学员将深入学习生成式AI的核心概念，包括大型语言模型（LLM）的工作原理、自主AI代理的兴起以及多模态AI的趋势。 课程强调“在实践中学习”的教学方式，注重应用、指导和作品集构建。主要学习成果包括：掌握CoStars和SlicER等框架下的高效提示工程（prompt crafting）；理解AI驱动下的产品经理角色演变；以及将生成式AI应用于产品开发的各个环节，从客户价值挖掘到上市策略。通过现场演示和实践练习（如使用DALL-E和GPT-4创建用户画像），学员将培养在AI时代茁壮成长并创造新价值所需的关键技能和思维模式，包括同理心、清晰度、创造力、逻辑推理以及“试错者”心态。 本课程不依赖特定工具，也无需任何编程、数学或机器学习背景，对所有希望拥抱产品开发未来的产品经理均开放。 **课程目标：** * 在实际产品管理工作流程中实现高生产力。 * 识别、优先排序并原型化生成式AI用例。 * 建立对生成式AI工作原理及其能力边界的 foundational 理解。 * 运用结构化的提示工程框架获得可靠的输出。
This comprehensive course is designed for product managers seeking to understand, adapt, and excel in the rapidly evolving landscape of Generative AI. This program frames Generative AI not merely as a technological advancement, but as a "tsunami of change" comparable to the advent of electricity and the internet.You will gain a foundational understanding of core Generative AI concepts, including how Large Language Models (LLMs) work, the emergence of autonomous AI agents, and the shift towards multimodal AI. The course emphasizes a practical, hands-on approach with a strong focus on "learning by doing," mentorship, and portfolio building.Key takeaways include mastering effective prompt crafting using frameworks like CoStars and SlicER, understanding the evolving role of the product manager in an AI-powered world, and applying Generative AI to enhance various stages of the productizing process-from understanding customer value to go-to-market strategies. Through live demo sessions and practical exercises, such as persona creation with DALL-E and GPT-4, attendees will develop the essential skills and mindsets-including empathy, clarity, creativity, reasoning, and a "tinkerer" mentality-needed to thrive and create new value in the AI era.This course is tool-agnostic and requires no prior coding, math, or machine learning background, making it accessible for all product managers ready to embrace the future of product development.Course Objectives:Achieve high productivity using Generative AI in real-world PM workflows.Identify, prioritize, and prototype Generative AI use cases.Gain foundational understanding of how Generative AI works and what it can (and can't) do.Apply structured prompt crafting frameworks for reliable outcomes.
