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所在平台: Udemy |
课程主页: https://www.udemy.com/course/generative-ai-for-product-management-professionals/
课程评论：没有评论
课程名称：产品管理专业人士的生成式人工智能 课程概述：在智能产品和数据驱动决策的时代，生成式人工智能（Generative AI）已不再是未来的概念，而是每位现代产品经理和专业人士的重要工具。本课程旨在为产品专业人士提供知识、工具和实用策略，以将生成式人工智能整合到产品生命周期的各个阶段——从构思到设计、交付和增长。无论您管理的是SaaS产品、消费型应用还是企业工具，您将探索大型语言模型（LLM），如GPT、Claude和Gemini，如何改变产品管理的工作流程。您将学习如何自动化研究、生成竞争洞察、草拟客户画像、创建用户旅程和设计用户界面，所有这些都能迅速实现。 本课程从基础概念开始，例如“什么是生成式人工智能”和“产品经理为何要关注”，然后深入探讨战术应用，如基于人工智能的市场研究、竞争情报、用户画像生成和早期构思。通过实践讲座和现实案例研究，学员将学习如何使用ChatGPT识别市场空缺、如何使用Midjourney和Uizard支持早期设计，以及如何利用GitHub Copilot加速敏捷产品开发，从而增强在实际产品环境中使用生成式人工智能工具的信心。 后续模块介绍了实用工作流程，如AI驱动的UI/UX设计、线框和原型生成、LLM集成策略，以及利用嵌入和向量进行上下文窗口优化。您还将了解到如何在敏捷会议中应用生成式人工智能，例如产品待办事项的梳理、估算和个性化策略，从而实现更快的发布和更高的用户满意度。 课程最后探讨了聊天机器人自动化、实时反馈回路、人工智能内容个性化等前沿应用，深入分析Netflix和Spotify等领先平台如何利用生成式人工智能实现规模化。此外，参加者将获得一本超过1000个与产品管理相关的提示库，随时可以与ChatGPT或任何大型语言模型结合使用，以便在战略、设计、执行和分析方面迅速获得成果。
In the age of intelligent products and data-driven decision-making, Generative AI is no longer a futuristic concept-it's a powerful toolkit for every modern Product Managers and Professionals. This course is designed to equip product professionals with the knowledge, tools, and practical strategies to integrate Generative AI into every phase of the product lifecycle-from ideation to design, delivery, and growth.Whether you're managing SaaS products, consumer apps, or enterprise tools, you'll explore how Large Language Models (LLMs) like GPT, Claude, and Gemini are transforming product management workflows. You'll learn to automate research, generate competitive insights, draft customer personas, create user journeys, and design UIs-all at the speed of thought.The course begins with foundational concepts such as "What is Generative AI" and "Why Product Managers Should Care," before diving deep into tactical applications like AI-driven market research, competitive intelligence, persona generation, and early-stage ideation. Through hands-on lectures and real-world case studies, including how ChatGPT identifies market gaps, how Midjourney and Uizard support early design, and how GitHub Copilot accelerates agile product development, learners will gain confidence in using GenAI tools in live product environments.Further modules introduce practical workflows such as AI-powered UI/UX design, wireframe and prototype generation, LLM integration strategies, and context window optimization with embeddings and vectors. You will also learn to use GenAI in agile rituals like backlog grooming, estimation, and personalization strategies-leading to faster releases and higher user satisfaction.The course concludes with cutting-edge applications in chatbot automation, real-time feedback loops, AI content personalization, and a deep-dive into how leading platforms like Netflix and Spotify use GenAI to scale. As a bonus, participants receive a 1000+ prompt library tailored for Product Management Professionals and Managers-ready to plug into ChatGPT or any LLM for instant results across strategy, design, execution, and analysis.
