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所在平台: Udemy |
课程主页: https://www.udemy.com/course/generative-ai-for-marketing-cold-email-lead-generation/
课程评论：没有评论
课程名称：生成性人工智能在营销中的应用：冷邮件与潜在客户生成 课程概述：欢迎参加《生成性人工智能在营销中的应用：冷邮件与潜在客户生成》课程。本课程是为销售和营销专业人士准备的综合教程，旨在帮助他们利用人工智能撰写吸引人的冷邮件、优化潜在客户生成及自动化营销任务。本课程是一个实用指南，旨在帮助您提高转化率、增加销售、改善潜在客户质量，并提升整体营销效率。 在课程开头，您将学习数字营销的基本原理，包括理想冷邮件结构和潜在客户生成的工作流程。接下来，您将学习如何为不同的行业撰写冷邮件。首先，通过使用ChatGPT、Claude AI和DeepSeek，您将学习如何为SaaS产品撰写冷邮件。然后，通过Copy AI和Write Sonic，您将为代理机构撰写冷邮件。接下来，您将使用Hoppy Copy和Gravity Write为房地产行业撰写冷邮件。 在下一部分，您将学习如何使用Black Box AI为LinkedIn潜在客户撰写冷外展消息，通过个性化方法来提高回复率，从而更有效地与潜在客户联系，并扩大您的网络。接下来，您将学习如何使用人工智能工具自动化电子邮件营销活动，这将帮助您个性化跟进，从而提高参与度，节省时间，更有效地培育潜在客户。 然后，您将学习如何使用Apollo的潜在客户寻找功能找到高质量的B2B潜在客户，使您能够针对正确的受众并建立强大的客户管道。在找到潜在客户后，您将学习如何使用人工智能对潜在客户进行评分，以根据转化潜力优先考虑高价值机会，从而提高销售效率。此外，您将学习如何使用Instantly AI和Lemlist管理潜在客户，这些工具将帮助您自动化跟进并跟踪客户互动。 继续深入，您将学习如何使用Chatbase构建一个AI驱动的销售聊天机器人，以自动化对话并处理查询，使您更轻松地与潜在客户互动和合格潜在客户。此外，您将学习如何使用Play HT设置自动冷拨电话，利用AI生成的语音扩大外展同时保持自然对话。 您还将分析和优化营销活动，跟踪关键指标如点击率、转化率、每个潜在客户成本和投资回报率，从而提供见解以完善策略并提高绩效。此外，您将学习如何通过谷歌广告、Facebook广告和Instagram广告进行潜在客户收集，帮助您吸引合格的潜在客户，同时最大限度地利用您的广告预算。 最后，在课程结束时，您将学习如何建立自己的数字营销代理机构，通过外包部分工作给人工智能，具体来说，您将学习如何寻找客户并提供高质量的潜在客户，为您的客户创造结果。 通过本课程，您将掌握以下内容： - 数字营销基本原理、理想的冷邮件结构和潜在客户生成工作流程 - 为SaaS产品撰写冷邮件的方法 - 为代理机构撰写冷邮件的方法 - 为房地产撰写冷邮件的方法 - 使用Black Box AI进行LinkedIn外展的方法 - 使用Mailer Lite设置电子邮件营销自动化的方法 - 在Apollo数据库中寻找B2B潜在客户的方法 - 使用AI计算潜在客户评分的方法 - 使用Lemlist管理和跟踪潜在客户的方法 - 使用Instantly AI管理和跟踪潜在客户的方法 - 使用Chatbase构建AI销售聊天机器人的方法 - 使用Play HT创建AI代理进行冷拨电话的方法 - 分析和优化营销活动的方法，包括关键指标的跟踪 - 运行谷歌广告、Facebook广告和Instagram广告进行B2C潜在客户生成的方法 - 建立数字营销代理业务的方法 本课程将为您提供利用生成性人工智能提升营销效率与效果的实用技能。
Welcome to Generative AI for Marketing: Cold Email & Lead Generation course. This is a comprehensive tutorial for sales and marketing professionals who are interested in using AI to write compelling cold emails, optimize lead generation, and automate marketing tasks. This course is designed as a practical guide to help you boost conversion rates, generate more sales, improve the quality of leads, and enhance overall marketing efficiency. In the introduction session, you will learn the basic fundamentals of digital marketing, including getting to know the ideal cold email structure and step by step workflow for lead generation. Then, in the next section, you will learn how to write cold emails for different industries. Firstly, you'll learn how to write cold emails for a SaaS product using ChatGPT, Claude AI, and DeepSeek. Following that, you will write cold emails for agencies using Copy AI and Write Sonic. Next, you will also write cold emails for real estate using Hoppy Copy and Gravity Write. Afterward, in the next section, you will learn how to write cold outreach messages for LinkedIn prospects using Black Box AI, you will personalize your approach and increase response rates. This will help you connect with potential clients more effectively and expand your network. In the next section, you will learn how to automate email marketing campaigns using AI powered tools which help you to personalize follow ups and increase engagement. By doing so, you will save time and nurture leads more efficiently. Following that, you will learn how to find high quality B2B leads using Apollo prospecting features. This tool will enable you to target the right audience and build a strong client pipeline. After finding leads, you will also learn how to score leads with AI to prioritize prospects based on conversion potential, ensuring you focus on high-value opportunities and improve sales efficiency. In addition, you will learn how to manage leads using Instantly AI and Lemlist, these tools will assist you in automating follow ups and tracking customer interactions. Moving forward, you will build an AI powered sales chatbot using Chatbase, allowing you to automate conversations and handle inquiry, making it easier to engage prospects and qualify leads effortlessly. Furthermore, you will set up automatic cold calling with Play HT, leveraging AI generated voices to scale outreach while maintaining a natural conversation. You will also analyze and optimize marketing campaigns by tracking key metrics like CTR, conversion rate, cost per lead, and ROI, providing insights to refine strategies and improve performance. Additionally, you'll discover how to collect leads through running Google Ads, Facebook Ads, and Instagram Ads, helping you attract qualified leads while maximizing your ad budget. Last but not least, at the end of the course, you will learn how to build your own digital marketing agency by outsourcing some of the work to AI, specifically, you will learn how to find clients and deliver high quality leads that drive results for your clients.First of all, before getting into the course, we need to ask ourselves these questions, why should we learn about writing cold emails and lead generation? Why should we integrate generative AI into marketing? Well, here is my answer, AI can be used to automate many time consuming tasks, allowing you to focus on more strategic aspects of your marketing efforts. Additionally, AI can help you send personalised messages more efficiently, leading to higher response rates and better engagement with potential customers. This can ultimately result in more conversions and increased sales revenue for your business.Below are things that you can expect to learn from this course:Learn the basic fundamentals of digital marketing, ideal structure of cold email and lead generation workflowLearn how to write cold email for SaaS product using ChatGPT, Claude AI, and DeepSeekLearn how to write cold email for agency using Write Sonic and Copy AILearn how to write cold email for real estate using Hoppy Copy and Gravity WriteLearn how to write cold outreach for Linkedin prospect using Black Box AILearn how to set up email marketing automation using Mailer LiteLearn how to find B2B leads in Apollo databaseLearn how to calculate lead score using AILearn how to manage and track leads using LemlistLearn how to manage and track leads using Instantly AILearn how to build AI sales chatbot using ChatbaseLearn how to create AI agent for cold calling using Play HTLearn how to analyze and optimize marketing campaigns. This section will cover several metrics like click through rate, conversion rate, cost per lead, customer acquisition cost, return on investment, and bounce rateLearn how to run Google Ads campaign for B2C lead generationLearn how to run Facebook Ads and Instagram Ads for B2C lead generationLearn how to build digital marketing agency business
