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所在平台: Udemy |
课程主页: https://www.udemy.com/course/gauging-your-value/
课程评论：没有评论
课程名称：评估你的价值（Gauging Your Value） 课程概述： 这门课程时长约1小时，旨在帮助咨询顾问发现并明确自己独特的、引人注目的价值主张。当被问及“你是做什么的？”时，大家真正想了解的是“雇佣你我能获得什么价值？”。课程将教授识别和阐述个人价值主张的最佳实践。 课程内容聚焦于以下几个关键步骤： 1. **市场扫描（Market Scanning）**：首先，课程将介绍作者常用的市场扫描技术，帮助学员理解市场环境，评估其对业务的影响，并做出相应的商业决策。 * 关键点：了解市场，评估影响，做出决策。 2. **从能力到价值（From Capabilities to Value）**：利用收集到的市场信息，课程将引导学员回答“客户从你的能力中能获得什么价值？”这一核心问题。 * 关键点：将自身能力转化为客户价值。 3. **价值驱动因素（Value Drivers）**：聚焦于学员在为客户创造价值时所展现出的独特且引人注目的方式，即价值驱动因素。一旦定义了能力、价值和驱动因素，就相当于撰写好了价值主张。 * 关键点：识别并阐述独特的价值创造方式。 4. **价值主张的落地（Operationalizing Your Value Prop）**：最后，课程将指导学员如何将价值主张付诸实践，并将其融入定价、销售、营销和运营等各个方面。 课程形式： 课程包含讲师的视频讲解、最佳实践分享，以及来自其他咨询顾问的访谈片段。购买课程的学员将获得一本配套工作簿，其中包含课程的幻灯片和讲稿要点。 目标受众： 适用于所有拥有咨询业务但尚未形成独特且引人注目的价值主张的商业顾问。
"What do you do?" You're probably asked this all the time by friends, family members, strangers at cocktail parties, and prospective clients. What they're really asking you is: "What value would I derive from hiring you?" Do you have a unique and compelling value proposition that defines who you are as a consultant and what your practice is all about? If not, you've come to the right place. In this ~1-hour course, I'll share with you best practices for discovering and unlocking your value proposition. 1. Market Scanning: It starts with understanding the marketplace, so I'll share with you the techniques I use to scan the market, assess the implications, and make business decisions. 2. From Capabilities to Value: Then, we'll use that market intelligence to answer the question: "What value do your clients derive from your capabilities?" 3. Value Drivers: From there, we'll focus on your value drivers...the unique and compelling ways in which you drive value for your clients. Once you've defined your capabilities, value, and drivers, you've essentially written your value proposition. 4. Operationalizing Your Value Prop: From there, it's a matter of putting your value proposition to work, incorporating it not only into your pricing system but also your sales, marketing, and operations. To help you get going, you'll watch not only videos and mashups involving me and my best practices but also perspectives from other consultants in the form of interview excerpts. When you buy the course, you'll also be able to download a companion workbook containing the slides and talking points from the course. So if you're a business consultant and don't have a unique and compelling value proposition for your consulting practice, let's make it happen. Enroll now!
