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所在平台: Udemy |
课程主页: https://www.udemy.com/course/gamification-behavioral-design-the-octalysis-framework/
课程评论：没有评论
课程名称：游戏化与行为设计：八维模型框架 课程概述：欢迎您踏上由著名专家周宇凯（Yu-kai Chou）带领的游戏化和行为设计的转型之旅。周宇凯因其开创性工作而声名远扬，曾与斯坦福、哈佛、耶鲁等顶尖学府合作，以及与特斯拉、谷歌、乐高、IDEO和优步等行业巨头展开合作。他是知名的八维模型框架的原创设计者。此次为期3.5小时的课程旨在不仅教授您游戏化的概念，更赋予您可操作的技能和对人类行为的深刻洞察。通过生动的视频讲座、实际练习和现实案例，您将深入理解人类大脑的运作及其如何被影响。 课程亮点： - 综合学习：本课程涵盖周宇凯畅销书70%的内容，深入讲解游戏化原则及其实际应用。 - 精通行为设计：学习如何有效触发动机和行为，并将这些见解应用于筹款、销售、团队激励、育儿、教学和人际关系等生活各个方面。 - 白帽动机与黑帽动机：深入探讨动机心理学的细微差别。了解白帽动机如何激励和鼓舞人心，而黑帽动机则在潜在的心理负担下创造紧迫感和执念。学习如何战略性设计体验以利用这些动机框架。 - 现实应用：掌握在现实情境中应用游戏化策略的能力。无论是提升客户参与度、提高团队生产力，还是丰富个人关系，都能有效塑造行为和行动。 - 互动学习体验：参与引人深思的讨论、测验和实际项目，强化您的学习并提供实践经验。 - 社区与网络：加入志同道合的个体和专业人士社区。分享见解，讨论概念，与同行和讲师建立网络联系。 适合人群：该课程适合市场营销、人力资源、教育和销售领域的专业人士，创业者、设计师，以及任何希望在专业和个人生活中理解和应用游戏化和行为科学的兴趣者。 立即报名：开始理解人类动机的本质和影响行为的艺术。通过“可操作的游戏化：超越积分、徽章和排行榜”，转变您对参与、激励和影响的方式。立即报名，利用游戏化和行为设计的力量重新塑造您周围的世界！
Welcome to a transformative journey into the world of Gamification and Behavioral Design, led by the acclaimed expert Yu-kai Chou. Recognized globally for his pioneering work and contributions at elite institutions like Stanford, Harvard, Yale, and collaborations with industry giants including Tesla, Google, LEGO, IDEO, and Uber, Yu-kai Chou is the original creator of the renowned Octalysis Framework.This intensive 3.5-hour course is designed to not just teach you about Gamification but to empower you with actionable skills and deep insights into human behavior. Through engaging video lectures, practical exercises, and real-world examples, you will gain a profound understanding of how the human brain works and how it can be influenced.Course Highlights:Comprehensive Learning: Covering 70% of the content from Yu-kai Chou's best-selling book, this course offers in-depth knowledge of Gamification principles and their practical applications.Mastering Behavioral Design: Learn how to effectively trigger motivations and behaviors, and apply these insights across various aspects of life including fundraising, sales, team motivation, parenting, teaching, and relationships.White Hat vs. Black Hat Motivation: Delve into the nuances of motivational psychology. Discover how White Hat Motivation can empower and inspire without urgency, while Black Hat Motivation creates urgency and obsession at the risk of burnout. Learn to strategically design experiences using these motivational frameworks.Real-World Applications: Gain the ability to apply Gamification strategies in real-world scenarios. Whether it's enhancing customer engagement, boosting team productivity, or enriching personal relationships, learn to reshape behaviors and actions effectively.Interactive Learning Experience: Engage in thought-provoking discussions, quizzes, and hands-on projects that reinforce your learning and provide practical experience.Community and Networking: Join a community of like-minded individuals and professionals. Share insights, discuss concepts, and network with peers and the instructor.Who Should Enroll:This course is ideal for professionals in marketing, human resources, education, and sales, entrepreneurs, designers, and anyone interested in understanding and applying gamification and behavioral science in their professional and personal lives.Enroll Now:Embark on a journey to understand the essence of human motivation and the art of influencing behavior. Transform your approach to engagement, motivation, and influence with "Actionable Gamification: Beyond Points, Badges, and Leaderboards." Enroll now and start reshaping the world around you through the power of Gamification and Behavioral Design!
