An Introduction to Games Marketing

所在平台: Udemy

课程主页: https://www.udemy.com/course/games-marketing/

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**课程名称:** 游戏营销入门 **课程概览:** 本课程由行业专业人士精心设计,面向希望了解如何营销自己游戏的学生和独立游戏开发者。课程旨在帮助您深入理解应执行的营销活动及其执行方法。 **课程特色:** * **实用资源包:** 包含社交媒体手册、媒体简报模板、媒体报道示例报告、社交内容日历示例和媒体名单模板,助您高效开展游戏营销。 * **专家指导:** 由行业专家授课,提供最前沿、最实用的游戏营销知识。 * **针对性强:** 专为游戏行业打造,满足游戏开发中不同阶段的需求。 **适合人群:** * 游戏开发中期的开发者。 * 即将参加PAX、Indiecade、Fantastic Arcade、GDC、TGS等行业展会的开发者。 * 准备向媒体发布新闻稿的开发者。 * 即将设置社交媒体渠道以推广游戏的开发者。 * 游戏开发专业的在读学生。 **学习目标:** * 全面了解游戏营销的价值与重要性。 * 掌握开展游戏营销所需执行的关键活动。 * 学会如何有效地执行各项营销活动。 * 为游戏的成功上市奠定坚实的营销基础。 **课程时长:** 预计2-3小时完成。 **课程结构:** 以系列讲座为主,辅以随堂测验,巩固学习效果。 **立即报名,开启您的游戏营销之旅!**

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课程详情

An Introduction to Games Marketing is an expertly designed course aimed at students and independent game designers who want to understand how to market their game. This course is designed specifically for games by industry professionals. You should take this course if you want to gain a better understanding of what marketing activities you should do and how to do them. Our course includes a pack of 5 resources including, a social media handbook, a media briefing template, an example coverage report, an example social content calendar and a press list template for you to use for your games. This course should take 2-3 hours to complete and is structured in a series of lectures followed by a quizzes. You should take this course if you need help starting your games marketing, you have a game in development or you want to gain a greater understanding of the impact and value of marketing in the games industry. This course is perfect for you if you are:Midway through your games developmentAre about to attend a tradeshow such as PAX, Indiecade, Fantastic Arcade, GDC, TGS or othersAre about to send out press releases to the mediaReady to set up your social channels to start advertising your gameIf you are studying game development

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