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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ga4-reports/
课程评论：没有评论
**课程概览：** 本课程由搜索引擎优化专家 Filip 主讲，旨在帮助学员掌握 Google Analytics 4 (GA4) 的各项报表功能，内容涵盖初级和高级报表使用、自定义以及新建报表。 **学习内容：** * **现有报表的使用与自定义：** 学会如何操作和调整 GA4 中已有的报表。 * **自定义报表的创建：** 从零开始或利用 GA4 模板构建个性化报表。 * **报表集合与概览仪表盘的构建：** 学习如何整合报表并创建自定义的概览仪表盘。 * **探索性报表的应用：** 掌握使用 GA4 探索性工具进行更深入的数据分析。 * **实践项目：** 完成两个实践项目，包含创建自定义报表、组织报表集合以及构建自定义概览仪表盘。 **为何学习 GA4 报表：** 随着 Google 将 Universal Analytics 替换为 GA4，熟练运用 GA4 报表已成为必备技能。无论您是管理自有网站还是客户网站的数据，了解 GA4 报表对数据追踪和分析至关重要。尽管 GA4 与 Universal Analytics 有所不同，但通过实践自定义和构建报表，其直观性会逐渐显现。本课程内容精炼，专注于核心功能和实践操作，助您快速掌握 GA4 报表技能。 **给学习者的小贴士：** GA4 仍是一个相对较新的工具，若遇到预期之外的情况，尝试刷新页面再试。
How good are you with using the reports in Google Analytics 4? This course will introduce you to both Beginner and Advanced GA4 reporting.Hi there, my name is Filip and I am a Search Engine Optimization Specialist with high expertise in reporting with GA4. Welcome to this tutorial!What will you learn?This course is about building a skill that allows you to navigate through the existing GA4 reports, create new reports, and apply useful customizations - relevant to your analysis. You will learn:how to use and customize the exiting reports in GA4how to build your own custom reports from scratch, or by using the available GA4 templateshow to build your own GA4 Collection of reports, and also create a custom overview dashboardhow to use some of the Explorations, which are another type of reports that can help you investigate the data even more in-depthTo get you more familiar with the entire process, you will practice by completing 2 projects in this course. The projects will include building a bunch of custom reports, adding those reports into a collection, and also building custom overview dashboards.Why learning GA4?Since Google has announced replacing its current version of Universal Analytics with Google Analytics 4, knowing how to operate with GA4 has become crucial. If you need to keep track and investigate the data for your own website, or your client's website, you must be familiar with this tool, especially with GA4 reports.Fortunately, even if it looks like GA4 is very different from Universal Analytics, it is very intuitive once you practice by customizing and building some reports. This is why, I tried to keep this course long enough to walk you through all the main features, but at the same time it is a pretty short tutorial that is straight to the subject and is all about practice.So dive in, let's build some reports together, and master your GA4 Reporting skills!P.S. - My little advice to you, GA4 is still a pretty new tool on the market and if you notice that something doesn't work as intended, refresh and try again:)
