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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ga4-ecommerce-reporting-and-tracking-with-google-tag-manager/
课程评论：没有评论
课程名称：GA4电子商务报告与Google Tag Manager跟踪 概述：本课程将向您展示如何使用Google Analytics 4 (GA4) 进行电子商务报告和跟踪，以跟踪您的在线商店的购物体验。通过本课程，您将以自信的态度开始使用最新版本的Google Analytics。您将学习到GA4中电子商务跟踪的工作原理、GA4中的电子商务报告、如何在GA4中设置各种电子商务事件、GA4中的各个步骤和事件，并开发GA4中的电子商务漏斗探索。 注意：本课程需要您具备GA4和Google Tag Manager的基础知识。如果您对GA4和/或Google Tag Manager不熟悉，建议先学习我开发的初学者课程。我有15年的数字营销和分析工作经验，曾教授多个课程，并能将内容以易于理解的方式传达，即使是没有基础的初学者也能掌握。 本课程适合所有人，从个人博客主到大型企业的工作人员。如果您希望在数字营销或分析领域开启职业生涯，此课程将为您提供所需的技能，帮助您分析网站的性能和访客情况。 为什么选择我作为讲师？我在数字营销和分析领域工作超过15年，培养了来自不同背景的人才，帮助他们成为高效的数字营销人员和分析师。我理解技术与营销的结合，早在Google Tag Manager问世之前，我就已经在使用多种分析技术。此外，我还为世界各地的学生开发了多种课程，并在加拿大不列颠哥伦比亚大学、美国华盛顿大学、贝尔维尤学院及数字分析协会担任在线讲师。我拥有工程学学位和MBA。
Google Analytics 4 (GA4) eCommerce Reporting and Tracking with Google Tag Manager course shows you how you can track your Online store's shop experience in GA4.Start using the latest version of Google Analytics with confidence. You will learnHow eCommerce Tracking Works in GA4eCommerce Reports in GA4How to set up various eCommerce events in Google Analytics 4The various steps and events in GA4Develop eCommerce Funnel Exploration in GA4Note: This course requires basic knowledge of GA4 and Google Tag Manager. If you are not familiar with GA4 and/or Google Tag Manager then I highly recommend that you go through my Beginners courses on both of these topics.I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have engineering degrees and an MBA.
