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所在平台: Udemy |
课程主页: https://www.udemy.com/course/funnel-analysis-for-management-consultants-analysts/
课程评论：没有评论
课程名称：管理顾问与分析师的漏斗分析 课程概述：这个课程的目标是什么？漏斗及漏斗分析是极好的工具，可以帮助你发现问题和机会，优化流程以及管理项目。它们在技术公司中被广泛使用，但许多行业仍未充分利用这些工具，尽管其潜力巨大。在本课程中，我将教你如何使用漏斗分析来提升公司的利润。 在课程中你将学习以下内容： - 什么是漏斗？ - 如何在Excel中分析漏斗 - 不同商业模式（如电子商务、市场、SaaS等）的漏斗示例 - 如何利用漏斗和漏斗分析来增加销售和利润 - 什么是群体分析及如何使用群体分析来分析漏斗 - 如何利用漏斗管理测试、项目或任务 课程基于我作为顶级咨询公司顾问的15年经验，以及在零售、快速消费品、服务行业等多个大公司的战略和绩效提升负责人的经验。我参与并监督了90多个不同工业的绩效改善项目，为公司总共带来了20亿的附加EBITDA。课程中，我将展示丰富的案例研究，以实际分析和工具为基础。 为什么我决定创建这个课程？许多流程，尤其是与销售和项目管理相关的过程，十分复杂，因此需要分阶段进行分析。在此情况下，漏斗和漏斗分析格外有用。但是大多数公司并未提供完整的工具箱来分析漏斗，使得咨询项目中产生了巨大的挫折和效率低下。 因此，我希望通过此课程帮助学生理解漏斗与漏斗分析，并能够在咨询项目中加以运用。课程将使你了解真实案例，帮助你在咨询项目中更轻松地进行分析，从而掌握如何使用漏斗。 总而言之，如果你希望成为一名世界级的管理顾问或商业分析师，必须对漏斗和漏斗分析有相当深入的理解。因此，我强烈推荐本课程给希望优化销售、产生新商业想法或管理项目的管理顾问和商业分析师。课程将帮助你在漏斗分析领域达到麦肯锡、波士顿咨询、贝恩等顶级咨询公司的专家水平。 课程受益： 该课程是一个实用的分步指南，内容丰富，提供了大量分析、技巧和建议，将显著提高你理解和分析业务的速度。课程内容以实际案例为主，包含她个人经验和其他案例的许多有用提示。 课程组织： 课程分为以下几个部分： 1. 介绍：简单介绍课程及其结构 2. 漏斗分析：讨论漏斗分析的定义和其对业务结果的影响 3. 销售漏斗：学习如何在Excel中分析销售漏斗 4. 按群体分析销售漏斗：通过群体分析深入理解不同细分市场的销售漏斗 5. 测试中的漏斗：如何利用漏斗分析测试商业创意 6. 项目管理中的漏斗：如何使用漏斗可视化管理多个项目 完成课程后，学生将能够： - 为不同分析定义销售漏斗 - 在Excel中分析漏斗 - 按群体分析漏斗 - 利用漏斗促进销售增长 - 利用漏斗管理新创意 - 利用漏斗进行测试管理 - 帮助项目管理的漏斗分析 适合人群： - 管理顾问与商业分析师 - 销售分析师 - 数据分析师 - 财务控制员 - 投资分析师 - 初创企业创始人 - 项目经理 - 电子商务分析师 学习要求： - 基础或中级Excel知识 - 基础经济学知识 - 基础或中级金融与会计知识
What is the aim of this course?Funnels and funnel analyses are great tools that can help you find problems and opportunities, optimize processes as well as manage projects. They are widely used by technological firms. However, many industries are still not using them, despite their big potential. In this course, I will teach you how to use funnel analyses to increase the profits of the firm.In the course you will learn the following things:What are funnels?How to analyze funnels in ExcelHow funnels look like for e-commerce, marketplace, SaaS firms, and other business modelsHow to use funnels and funnel analysis to increase sales and profitsWhat are cohorts and how to use them to analyze funnels?How to use funnels to manage tests, projects, or tasksThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated in total of 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.Why have I decided to create this course?Many processes, especially those related to sales, and project management are very complicated. Therefore you have to analyze them by stages. In such situations, funnels and funnel analysis are extremely useful. Most firms, don't give you the full toolbox that you need to analyze funnels. This may lead to huge frustration during consulting projects and a lot of inefficiencies.Therefore, I have decided to create this course that will help students understand funnels and funnel analyses as well as use them during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know when and how to use funnels. You will master how to analyze data and draw conclusions from the funnel analyses.To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of funnels and funnel analysis. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those that want to optimize sales, generate new business ideas, or manage projects. The course will help you become an expert in funnel analyses on the level of McKinsey, BCG, Bain, and other top consulting firms.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze the businesses. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:What are funnels?How to analyze funnels in ExcelHow funnels look like for e-commerce, marketplace, SaaS firms, and other business modelsHow to use funnels and funnel analysis to increase sales and profitsWhat are cohorts and how to use them to analyze funnels?How to use funnels to manage tests, projects, or tasksYou can also ask me any question either through the discussion field or by messaging me directly.How the course is organized?The course is divided currently into the following sections:Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedWhat are Funnel Analyses? Funnel Analysis can be used to map and analyze a series of events that lead to a particular goal. In this section, we will discuss what a funnel analysis is and how you can use it to achieve better business results.Sales Funnels. Funnel analyses are used successfully in sales & marketing. In this section, we will show you how to analyze sales funnels in Excel.Sales Funnels by Cohorts. Quite often you want to go deeper and analyze how the sales funnel looks like for different segments and cohorts. This is when cohort analysis comes in handy. In this section, we will see what cohorts are and how to combine them with funnel analyses.Funnels in Testing. Funnel analyses can also be used for testing business ideas, and small and big improvements. In this section, we will discuss how to do it in practice.Funnels for Project Management. The Funnel Approach is also a great tool for managing projects or tracking the status of many projects visually. We will discuss this in this section.You will also be able to download many additional resources1. Useful frameworks and techniques2. Ready-made analyses presented in the course3. Additional resources4. Links to additional presentations, articles, and movies5. Links to books worth readingAt the end of my course, students will be able to…Define sales funnels for different analysesAnalyze the funnel in ExcelAnalyze by cohorts funnelsUse funnels for Sales IncreaseUse funnels for managing new ideasUse funnels for managing testsManage Projects with the help of funnels & funnel analysisWho should take this course? Who should not?Management Consultants and Business AnalystsSales AnalysisData AnalystsFinancial ControllersInvestment AnalystsStartup FoundersProject ManagersE-commerce AnalystsWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting
