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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundraisingfundamentals/
课程评论:没有评论
**募捐基础 (Fundraising Fundamentals) 课程总结** 本课程专为初创或运营中的非营利组织(包括慈善机构、社会企业或社区团体)设计。无论您是募捐新手还是希望加强现有募捐工作,本课程都将指导您完成获取资金和建立可持续募捐战略的关键步骤。 **课程内容概览:** * **募捐基础知识:** 了解募捐的核心概念,包括限制性资金与非限制性资金、多元化收入来源以及募捐的基本原则。 * **识别和优先化资金需求:** 明确组织所需的资金类型、数量以及具体用途,形成清晰的资金需求规划。 * **非营利组织的资金来源:** 探讨主要的资金类型,包括政府拨款、捐赠、企业赞助和创收项目。学习如何实现收入来源多元化,以确保组织的稳定和发展,并为组织找到最匹配的资金来源。 * **寻找合适的资助者:** 学习如何进行潜在资助者研究,建立资助者管道,并筛选出潜在的资助机构。 * **构建有力的支持案例:** 掌握如何通过引人入胜的故事、清晰的项目产出、成果和影响力来阐述组织的募捐需求。 * **制定可持续的募捐战略:** 学习如何制定一套简单有效的募捐战略,包括设定目标、具体指标和时间表。 完成本课程后,您将拥有一个清晰的募捐计划,能够有效地为您的组织筹集资金,并将其使命提升到新的高度。
This course is designed for anyone starting or running a not-for-profit, including charities, social enterprises, or community groups. Whether you're new to fundraising or looking to strengthen your current efforts, this course will guide you through the essential steps to secure funding and build a sustainable fundraising strategy.You will start by understanding the basics of fundraising, including key concepts such as restricted vs. unrestricted funds, diversified income, and the core principles of fundraising. From there, we'll explore how to identify and prioritize your funding needs, ensuring you have a clear vision of what exactly you need funding for and how much it will cost.The course then takes you through the main types of funding available for not-for-profits, from grants and donations to sponsorships and earned income. You'll learn how to diversify your income streams to ensure stability and growth and explore best-fit funding sources for your organisation.A key part of the course is helping you find the right funders by teaching you how to conduct prospect research, build a pipeline, and shortlist potential funders. You'll also learn how to build a strong case for support, including storytelling, defining your project's outputs, outcomes, and impact.Finally, you'll develop a simple and sustainable fundraising strategy with step-by-step guidance on setting goals, targets, and timescales. By the end of the course, you'll have a clear plan to move forward with fundraising and take your organisation's mission to the next level.