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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundraising-success-creating-an-annual-marketing-campaign/
课程评论：没有评论
课程名称：筹款成功：创建年度营销活动 课程概述：本课程旨在帮助参与者制定一个营销和沟通计划，以有效地吸引捐赠者、志愿者、合作伙伴和客户。通过充分发挥组织使命，传达其影响力，并制定明确的行动号召，您将学习如何评估当前状况、设定目标并规划实现目标的路线图。该课程将帮助您制定一个适合您组织目标、团队规模且可扩展的年度营销和沟通计划。许多非营利组织知道他们想要表达的内容，但却不知如何最好地触达目标受众并提供参与机会。本课程提供了创建有影响力的信息、最佳沟通方式的建议以及支持组织整体营销和沟通目标的可行活动。您将获得指导，帮助您创建并实施自己的计划！无论是拥有市场营销专业人员的非营利团队，还是单人部门，所有相关人员都能从超过2.5小时的视频讲座中受益，主讲人包括梅里尔·斯图尔特（Merrill Stewart）和卢安娜·萨拉加·沃尔特斯（Louanne Saraga Walters）。您将参与讨论，确定如何通过综合的营销和沟通计划来传达组织的品牌、独特因素和深远目的。
Creating a marketing and communications plan to engage your donors, volunteers, partners and clients. Harness the mission of your organization. Communicate its impact. Create a call to action. Start by determining where you are. Then decide where you want to go. Finally set a map for getting there. This course will help you craft a marketing and communications plan that you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don't know how to best reach their intended audience and provide opportunities for engagement. This course provides you with tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives. You will receive guidance on how to create your own plan and implement it! Nonprofit teams that include marketing professionals or a one-person department, regardless of experience, will benefit from the comfortable discussion style with over 2.5 hours of video lectures, Merrill Stewart, and Louanne Saraga Walters. You'll become part of the discussion as you determine how you want to communicate your organization's brand, unique factors and impactful purpose with a comprehensive marketing and communications plan.
