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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundraising-101-become-a-great-fundraiser-today/
课程评论：没有评论
课程名称：非营利组织和小型企业的筹款原则 课程概述：筹款往往让人感到畏惧，但作为筹款人，你实际上是帮助个人与他们所关心的事业建立联系的桥梁。本课程将帮助你建立扎实的筹款基础，创造成功的筹款策略。你将学习到帮助你成为更优秀的员工、董事会成员、筹款人、主任或候选人的基本筹款原则。 课程内容包括： - 十大发展领域，帮助你策划成功的筹款策略。 - 五种类型的捐赠者及其接触方式。 - 七个成功捐赠者沟通的关键要素。 - 能够快速实践的关键短语。 - 助你实现筹款目标的深刻见解。 课程强调，筹款本质上是沟通、营销与关系建设的结合。这门课程将为你的职业生涯、生活和志愿活动提供有益的见解。理解筹款的不同领域将使你成为团队中有价值的一员。 课程结构包括20多节讲座，内容超过三个小时，旨在让你快速掌握筹款要领并付诸实践。无论你在筹款中担任何种角色——工作人员、董事会成员、候选人经理或小企业主，学习这些内容将帮助你策划最佳的宣传“产品”或使命的方式。 课程结束时，你将对所有基本领域的筹款有深入理解，并掌握可以迅速开始筹款实践的具体工具。此外，本课程将帮助你将时间和资源投入到那些能为你的特定领域和目标市场提供最佳投资回报的区域中。通过练习，你将能够尝试新获得的知识。
Fundraising often strikes fear in the hearts of people. As a fundraiser you are simply the conduit that helps an individual connect with a cause they care about. This course will help you to gain a firm foundation of various fundraising avenues so as to create winning fundraising strategies. Learn Fundamental Fundraising Principles That Help You Become A Better Employee, Board Member, Fundraiser, Director Or Candidate. Learn the top 10 development areas for crafting a winning fundraising strategy Recognize the five types of donors and how to reach them Gain knowledge of the seven elements for successful donor communications Discover key phrases that enable you to quickly put information into practice Acquire insights that assist you in your efforts to achieve your fundraising goals At its heart, fundraising is simply communication and marketing coupled with relationship building. This course will enable you to gain beneficial insights that you can use in your career, your life and your volunteer efforts. Understanding the various areas of fundraising will help you make you a valuable member of your team. Contents and Overview This course contains over 20+ lectures and over three hours of content. This course is designed so you can quickly grasp fundraising essentials and put them into practice. Depending on your role in fundraising-whether as staff, board member, candidate's manager or even a small business owner-learning these areas will assist you in crafting the best way to create awareness of your "product" or mission. By the end of this course, you will have a strong knowledge of all the basic areas of fundraising as well as specific tools you can use to quickly start your fundraising practice today. This course will also assist you in your efforts to expend time and resources on those areas that provide the best return on investment for your particular area and target market. Exercises will enable you to try out some of your newly gained knowledge.
