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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundamentals-of-telemarketing-workshop/
课程评论：没有评论
**课程名称：** 电话销售（Telemarketing）基础工作坊 **课程概览：** 本课程专为电话销售人员或需要进行相关培训的团队设计。讲师拥有超过20年的电话销售经验，涵盖了从电话销售代表（TSR）、文案撰写、经理到企业主的各个层级。讲师曾为美国、加拿大、英国、欧洲及澳新地区的众多企业提供咨询服务，并著有两本关于电话销售的书籍。本课程将分享其宝贵的实战经验和行业洞察，帮助学员掌握成功电话销售活动的精髓。 **课程模块：** * **模块一：什么是电话销售？** * 探讨电话销售的历史起源、发展历程以及50年代的革命性变革及其原因。 * **模块二：电话销售的类型** * 深入介绍不同类型的电话销售，包括企业对企业（B2B）和企业对消费者（B2C）的定义及区别。 * **模块三：电话销售入门** * 讨论企业选择电话销售而非传统直邮营销（DM）的原因，并对比两者营销活动的统计数据。 * **第一部分：话术** - 如何做到自然而非生硬的沟通（包含角色扮演）。 * **第二部分：话术撰写** - 掌握基础原则，以及用户最想听到的四个关键点。 * **第三部分：流程** * 如何突破“守门人”防线。 * 第一次致电的技巧：如何与“守门人”沟通。 * 利用语气达到沟通目的。 * 当“守门人”拒绝时如何应对。 * 有效电话销售的范例。 * **模块四：应对拒绝（“不”）** * 如何处理异议，分析异议产生的原因及沟通中的一般规则。 * 介绍不同类型和形式的异议。 * **模块五：结束通话** * 与客户结束通话的常用语。 * 积极的客户印象塑造方法。 * 帮助客户记住您的技巧。 **学习目标：** 通过本系列培训视频，学员将全面掌握成为一名成功电话销售人员所需的知识和技能，为销售团队的成功提供坚实的基础。
If you are a telemarketer, or need training for your staff, then my workshop series is what you need. My experience spans over 20 years in all aspects of telemarketing, from being a TSR agent, to script writer, to manager to business owner. Over my 20 year career I have consulted businesses in the US, Canada, UK, Europe and Australasia. Now, I am offering my life skills and experiences. So you learn first hand intel from a fellow who has "been there, done that and wrote two books on the subject". Each module gives the basis of what you need in order to run a successful campaign, and you will learn from valuable knowledge along the way. Modules: 1 - What is telemarketing? This goes into the history of what TM is. When did it first begin and why? When did the revolution start in the 50's and why? 2 - Types of Telemarketing - This delves into the different types of Telemarketing. B2B/B2C and what they mean 3 - Telemarketing for beginners - this module goes into discussion about why do companies select to use telemarketing as opposed to traditional Direct Marketing? What are the stats on DM campaign to TM? Part 2 - Scripts - How to sound natural and not scripted (Also includes roleplaying) Part 3 - Script Writing - The basics and the 4 points that the end user wants to hear. Part 4 - The Process. * Getting past The Gatekeeper * That first call. How to talk to the Gatekeeper Using your tone to get what you want to know What to say when the Gatekeeper says "NO" Examples of "How to effectively sell over the phone" Part 5 - When they say NO Working with Objections Reasons for objection and the general rules of communication manager in the process of objection Types and forms of objections Part 6 - Ending The Call. Phrases in parting with the Client Positive Client Programming Methods of remembering the Client This comprehensive training videos will provide your sales team with everything they need to be successful.
