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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundamentals-of-social-media-marketing/
课程评论:没有评论
课程名称:学习社交媒体营销与商业社交媒体 课程概述:本课程分为两部分,您将学习社交媒体营销的基础知识,以及如何为小型企业进行社交媒体营销。我们首先将介绍社交媒体营销的基本原理及如何建立社交媒体策略。课程将为您提供一个战略视角,以审视您的营销工作,并提供具体、实用和有力的工具,帮助您提升业务和投资回报。您可以立即将今天所学应用于明天!到课程结束时,您将能够运行您的首个社交媒体广告活动,并了解如何建立社交媒体策略。您将学会如何与客户连接,将浏览量转化为行动,并推动长期商业成功的影响! 在第二部分课程中,我们将专注于小型企业的社交媒体营销。您将学习在资源有限或缺乏专门营销团队的情况下,如何在社交媒体营销中取得成功。我们将深入探讨关键术语和定义,包括SEO、标签等多种内容。您将学习如何制定行动计划,明确您的目标、团队和预算,并安排时间实施您的创意。还将学习在哪些平台上发布什么内容,以及您需要哪些工具来衡量您的营销效果。 课程结束时,您将掌握适用于小型企业的社交媒体营销基础知识,从而帮助您释放商业潜力。
In this two part course you will learn the fundamentals of Social Media Marketing and then we'll get in Social Media Marketing for Small Business. We'll start off with learning the fundamentals of social media marketing and how to build a social media strategy. This course give you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on your investment. You can put into practice tomorrow what you learn today! By the end of this course, you'll be ready to run your first social media ad campaign and how to build a social media strategy. You'll know how to connect with customers, convert views into action, and drive impact for long-term business success!In course two, we'll get into social media marketing for small business. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. We'll get into the key terms and definitions-everything from SEO to hashtags and much more. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. Learn about what content to publish where and the tools you need to measure the success of your efforts.By the end of this course you'll learn the fundamentals of social media marketing for small business that can help you unlock potential for your business.