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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundamentals-of-selling-to-doctors/
课程评论：没有评论
课程名称：向医生推销的基础 课程概述：在当今的医疗环境中，向医生推销不仅仅需要产品知识和坚持不懈的精神。医疗专业人士是精明的买家，他们的决策过程独特，受到逻辑、过往经验以及以患者为中心的思维方式的影响。本课程旨在装备医疗销售专业人员必要的见解、策略和心态，以便与医生建立有意义的联系，建立信任并达成更多交易。 课程内容： 1. **成功心态的力量**：了解如何通过成长型心态转变您的销售方式，使您能够克服障碍，迎接挑战，以“销售狮子”的自信表现。 2. **理解医生心理**：深入探讨医生购买决策背后的心理。学习医生的思维方式、驱动他们选择的因素，以及他们的决策如何受逻辑、信任和情感的影响。 3. **情感与逻辑的销售平衡**：掌握在销售中平衡情感吸引和逻辑推理的艺术。了解在何时以及如何在保持可信度的同时吸引医生的情感。 4. **利用社会证明和同辈影响**：学习如何利用社会证明、行业趋势和同辈影响来提升您的销售优势。掌握与医生对同行意见和行业标准的信任相一致的策略。 5. **成功重编程**：突破可能限制您的心理障碍和信念，培养坚韧的心态，并学习重编程思维的技巧，为长期销售成功打下基础。 报名对象：本课程非常适合医药、医疗器械以及医疗销售专业人员，旨在提升与医生互动时的技能和有效性。无论您是医疗销售的新手还是经验丰富的专业人士，本课程都将为您提供工具，以便顺利应对医生复杂的决策过程并最大化您的销售潜力。 准备提升您的医疗销售水平，建立真诚的关系，与您合作的医生真正理解和连接，从而达成更多交易。
In today's healthcare landscape, selling to doctors requires more than just product knowledge and persistence. Healthcare professionals are discerning buyers with unique decision-making processes, influenced by their logic, past experiences, and patient-centered mindset. This course is designed to equip healthcare sales professionals with the insights, strategies, and mindset needed to connect meaningfully with doctors, build trust, and close more deals.What You'll Learn:The Power of a Winning MindsetDiscover how a growth-oriented mindset can transform your sales approach, empowering you to overcome obstacles, embrace challenges, and perform with the confidence of a "Sales Lion."Understanding Doctor PsychologyDive deep into the psychology behind doctors' buying decisions. Learn how doctors think, what drives their choices, and how their decisions are shaped by a combination of logic, trust, and emotions.Leveraging Emotion and Logic in SalesMaster the art of balancing emotional appeal with logical reasoning. Understand when and how to appeal to doctors' emotions while maintaining credibility and integrity in your pitch.Influencing Through Social Proof and Peer ImpactDiscover how to use social proof, industry trends, and peer influence to your advantage. Learn strategies that align with doctors' trust in their colleagues' opinions and industry standards.Reprogramming for SuccessBreak through mental blocks and limiting beliefs that may be holding you back. Develop a resilient mindset and learn techniques to reprogram your thinking for long-term sales success.Who Should Enroll:This course is ideal for pharmaceutical, medical device, and healthcare sales professionals looking to enhance their skills and effectiveness when engaging with doctors. Whether you're new to healthcare sales or a seasoned professional, this program will give you the tools to navigate doctors' complex decision-making processes and maximize your sales potential.Prepare to elevate your healthcare sales game, build genuine relationships, and close more deals by truly understanding and connecting with the doctors you work with.
