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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundamentals-of-direct-marketing/
课程评论：没有评论
课程名称：直接营销基础 课程概述：本课程将深入探讨绩效营销、直接响应营销和目标营销，这些都是直接营销的不同表现形式。直接营销是建立长期盈利客户关系最强大且可证明的途径。讲师将分享其二十多年的获奖直接营销行业经验，并通过12段录播讲座、测验和补充材料，将直接营销的基本原理进行精炼。课程内容旨在帮助从初级员工到高管的任何学习者理解其战略，并能有效地运用相关策略，以促进职业和业务的成长。
Performance-based marketing, direct response marketing, and target marketing. They're all different flavors of what is called direct marketing - the most powerful and provable path to generating profitable customer relationships for the long term. In this course, I share over two decades of award-winning experience in the direct marketing industry and condense the fundamentals into 12 recorded lectures, quizzes, and supplemental content. It's all designed to help everyone from entry level to executive understand the strategy and effectively deploy the tactics that will help your career and business grow.
