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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundamentals-of-business-intelligence-bi/
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课程名称：《商业智能（BI）的基础》 课程概述： 商业智能（BI）这一术语如今被广泛提及，但很多人其实并不真正理解它的含义。与“大数据”一样，商业智能的概念并不为大多数人所掌握。参与讨论的人往往只是对BI有一个模糊的认识，而缺乏实际有效运用的经验。尽管如此，BI在现代商业中作为一项重要的工具至关重要。随着计算能力的提升，企业现在能够以前所未有的方式分析数据，从而做出更为准确的决策，包括定价、营销、新产品开发及资源分配等。 一些大型企业已经开始利用BI来优化决策过程。例如，Kroger利用BI来决定针对特定客户广告宣传哪种产品；通用电气（General Electric）通过BI更有效地管理工业维护日程；花旗银行（Citi）则使用BI预测不同客户愿意支付的最高利率。BI的应用范围广泛，适用于多个领域。 此外，如果您希望获得继续教育学分（如CPE、CE、CPD等），可以在Illumeo.com平台上参加本课程，课程标题为《商业智能（BI）的基础：它的功能及重要性》。Illumeo获得了提供CPE的认证，涵盖金融、会计、财政、内部审计、人力资源等多个专业认证。请访问Illumeo.com获取更多信息。
Business Intelligence (BI); the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner "Big Data", business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business. Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and much more.If you would like Continuing Education Credit (e.g. CPE, CE, CPD, etc.) for this course, it is available if you take this course on the Illumeo dot com platform under course title: The Fundamentals of Business Intelligence (BI): What it Does and Why it's so Essential. Illumeo is certified to provide CPE in over two dozen different professional certifications covering finance, accounting, treasury, internal audit, HR, and more. However, in order to receive CPE credit the courses must be taken on an ‘approved-by-the-governing-body' CPE platform, and for over two dozen corporate professional certifications, that is the Illumeo platform. Go to Illumeo dot com to learn more.
