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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fundamentals-of-account-based-marketing-abm/
课程评论：没有评论
课程名称：基于账户的营销基础（ABM） 课程概述：在当今竞争激烈的B2B环境中，一般的营销策略已无法有效吸引高价值客户。基于账户的营销（ABM）是一种战略性的方法，帮助企业集中关注关键账户，个性化互动，从而推动更高的收入。本课程全面介绍ABM，帮助您了解如何协调营销和销售工作，以针对合适的账户传递适当的信息。无论您是B2B营销人员、销售专业人士、企业主还是增长战略专家，本课程将为您提供创建和执行成功ABM活动所需的技能。 谁应该参加此课程？ - 希望提高潜在客户质量的B2B营销人员和需求生成专家 - 渴望在全球范围内获得高价值客户的SaaS初创企业 - 希望加速完成高价值交易的销售团队和客户经理 - 专注于针对性增长战略的企业主和创业者 - 旨在提升客户互动的产品营销和增长专业人士 - 渴望发展高需求营销技能的学生和有志营销人员 课程亮点： - 从实际案例和真实示例中学习 - 获得ABM工具和框架的实操经验 - 掌握数据驱动的技术以跟踪和改进ABM成功 - 无需具备ABM经验，只需对B2B营销有基本了解 课程内容：本课程包含超过8个主题，26个视频，16个阅读材料，8个测验以测试您的学习成果，以及6个实操实验室，让您实践所学知识！课程结束时，您将拥有一个可立即应用的ABM执行计划，以生成高质量的潜在客户、提升转化率并促进商业增长。 准备好掌握基于账户的营销，将您的B2B营销水平提升到新高度吗？现在就报名开始学习吧！
In today's competitive B2B landscape, generic marketing tactics are no longer enough to engage high-value clients. Account-Based Marketing (ABM) is a strategic approach that enables businesses to focus on key accounts, personalize engagement, and drive higher revenue.This course provides a comprehensive introduction to ABM, helping you understand how to align marketing and sales efforts to target the right accounts with the right message. Whether you are a B2B marketer, sales professional, entrepreneur, or growth strategist, this course will equip you with the skills to create and execute successful ABM campaigns.Who Should Take This Course?B2B marketers & demand generation specialists looking to improve lead qualitySaaS startups keen to close high value customers globallySales teams & account managers who want to close high-value deals fasterBusiness owners & entrepreneurs focusing on targeted growth strategiesProduct marketing & growth professionals aiming to improve customer engagementStudents & aspiring marketers eager to develop a high-demand marketing skillWhy Take This Course?Learn from practical, real-world examples and case studiesGain hands-on experience with ABM tools and frameworksMaster data-driven techniques to track and improve ABM successNo prior ABM experience needed-just a basic understanding of B2B marketingBy the end of this course, you'll have a step-by-step ABM execution plan that you can apply immediately to generate high-quality leads, improve conversion rates, and boost business growth.What the course containsThis comphrehensive course has over 8 lessons, 26 videos, 16 reading material, 8 quizes to test your learning and 6 practical hands-on labs where you can practice what you have learnt! Are you ready to master Account-Based Marketing and take your B2B marketing game to the next level? Enroll now and start learning today!
