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所在平台: Udemy |
课程主页: https://www.udemy.com/course/full-stack-digital-marketing-masterclass/
课程评论：没有评论
课程名称：全栈数字营销大师班（2025版） 课程概述：您准备好成为数字营销专家，将您的技能提升到新高度吗？无论您是学生、自由职业者、企业家还是市场营销专业人士，这个全栈数字营销大师班旨在为您提供构建、发展和扩展任何在线业务或品牌所需的一切知识。 您将学习的内容： 1. 搜索引擎优化（SEO）：掌握关键词研究、页面内/页面外SEO、技术SEO及谷歌搜索控制台。 2. Meta（Facebook & Instagram）营销：学习如何设立高转化率的广告活动，管理Meta商业套件中的业务资产，以及利用像素数据进行重定向。 3. 谷歌广告和搜索引擎营销（SEM）：运行有效的搜索、展示和视频广告活动。学习出价策略、转化跟踪和广告文案撰写。 4. 内容营销与策略：制作引人入胜的、有价值的内容，用于博客、社交媒体、电子邮件和登陆页面。 5. 电子邮件营销与自动化：构建和管理邮件列表，设计专业的营销活动，利用行业工具自动化电子邮件序列。 6. YouTube和视频营销：理解YouTube SEO、视频广告和内容策略，建立视频存在感和发展频道。 7. LinkedIn营销：创建强大的职业品牌，运行LinkedIn广告，建立B2B营销渠道。 8. 分析与投资回报测量：使用Google Analytics、Meta Insights和CRM工具跟踪业绩，提高营销投资回报。 9. 潜在客户生成与营销漏斗：设计和构建高转化率的销售漏斗，利用CRM集成、登陆页面和定向广告。 真实项目与实践培训：本课程超越理论，您将参与真实案例研究，将策略应用于模拟品牌，并完成反映实际客户工作的实践作业。 适合人群： - 想开始数字营销职业的初学者 - 希望在线上提升品牌的企业主和企业家 - 旨在提供全栈服务的自由职业者和市场营销人员 - 为广告、品牌建立或数字咨询职业做准备的学生
Are you ready to become a digital marketing expert and take your skills to the next level?Whether you're a student, freelancer, entrepreneur, or marketing professional, this Full Stack Digital Marketing Masterclass is designed to equip you with everything you need to build, grow, and scale any online business or brand.What You Will LearnSearch Engine Optimization (SEO):Master keyword research, on-page/off-page SEO, technical SEO, and Google Search Console.Meta (Facebook & Instagram) Marketing:Learn how to set up high-converting ad campaigns, manage business assets in Meta Business Suite, and retarget using pixel data.Google Ads & SEM:Run effective search, display, and video campaigns. Learn bidding strategies, conversion tracking, and ad copywriting.Content Marketing & Strategy:Craft engaging, value-driven content for blogs, social media, email, and landing pages.Email Marketing & Automation:Build and manage email lists, design professional campaigns, and automate email sequences using industry tools.YouTube & Video Marketing:Understand YouTube SEO, video ads, and content strategy to build your video presence and grow your channel.LinkedIn Marketing:Create a strong professional brand, run LinkedIn Ads, and build B2B marketing funnels.Analytics & ROI Measurement:Use Google Analytics, Meta Insights, and CRM tools to track performance and improve your marketing return on investment.Lead Generation & Marketing Funnels:Design and build high-converting sales funnels using CRM integrations, landing pages, and targeted advertising.Real-World Projects and Hands-On TrainingThis course goes beyond theory. You'll work on real-life case studies, apply strategies to mock brands, and complete hands-on assignments that reflect actual client work.Who This Course is ForBeginners looking to start a career in digital marketingBusiness owners and entrepreneurs wanting to grow their brand onlineFreelancers and marketers aiming to offer full-stack servicesStudents preparing for a career in advertising, branding, or digital consulting
