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所在平台: Udemy |
课程主页: https://www.udemy.com/course/freemium-business-model/
课程评论：没有评论
课程名称：Freemium原则：设计能够产生收入的免费游戏 课程概述：这是关于如何为任何移动游戏创造收入的最全面课程。该课程不仅涵盖了Freemium的基础知识，还深入探讨了如何在市场营销和变现方面做出智能决策。您将了解Freemium的基本原则，并通过在产品设计的早期阶段建立分析工具来应用这些原则。利用产品通过用户交互生成的大量数据，我们可以最大化转化率并提高用户留存率。 课程内容包括如何通过MVP策略和直观的仪表板设计来进行优化，从而增加收入。同时，我们还将探讨病毒传播的影响，以及其在促销、钩子和电子邮件中的作用。用户获取是Freemium模型增长的重要资产，课程将介绍实现这些目标的不同方法。 我保证，每位加入课程的学生都可以就自己的产品提出问题，我将随时为他们提供解答。 课程结构：课程几乎全部为视频，总时长约5小时。完成课程后，您将更深入地理解如何以数据驱动的设计方法来设计和开发自己的应用程序。课程分为八个主要部分： 第2部分：Freemium作为商业模型的介绍，讨论Freemium的定义及其在移动市场中的应用。 第3部分：利用分析工具进行Freemium设计，介绍什么是分析及其在Freemium模型中的应用。 第4部分：Freemium指标，重点讨论如何设计用户首次体验，以提高用户参与率和留存率。 第5部分：客户终身价值（LTV）的理解，以及它如何影响用户行为和产品生命周期的长期预测。 第6部分：货币化，通过分析货币化曲线来探讨非付费用户的价值及其对Freemium模型的影响。 第7部分：病毒传播，了解病毒传播的计算和优化方法，以及其对收入生成的影响。 第8部分：增长，探讨产品发布后的增长策略，包括用户获取和市场营销活动的有效性。 本课程适合开发游戏应用、益智应用、社交应用、照片应用和生产力应用等不同类型的开发者。 退款保证：课程附带无条件的30天退款保证，我承诺将竭尽所能帮助您取得成功。 完成证书：完成课程的100%视频后，您将通过电子邮件收到 Udemy 颁发的完成证书，以证明您在该主题上的专业知识和学习时长。
The most comprehensive course on how to Generate Revenue for any Mobile Game Why this course is specialThis course not only covers the basics of what Freemium is. But it also pushes the concept of making intellectual decisions on how to market and monetize your games.There is no other course like this on the market. You will understand real fundamentals of Freemium and apply them by building analytics in the actual product design from the earliest stages of the development cycle. Since your product generate massive amount of data through interaction, we use that data to maximize conversion and boost user retention.Since every minor change can drastically impact how user behavior reacts, we will look at how applying an MVP strategy and intuitive Dash-board Design to make sure any optimization required will lead to an increase in revenue.We will also look at Virality and the huge impact it can have on how user's behave with the product. When it comes to promotions, hooks, or even emails, each viral strategy play a role in generating revenue and growing the user base. User acquisition is a giant asset to any freemium models growth and we look at the different way we can achieve our desired goals.My Guarantee For every student that joins the course, they will be able to ask questions about their own products and how to go about developing them. I will be available to answer any and all questions for all of my students.The Course StructureThe course is almost all video. It will take between 5 hours to complete. After you finish this course, you should be much stronger in understanding to to go about designing and developing your own applications from a data-driven design approach. You will understand the benefits of using metrics to make design decisions that are the most optimal outcome to generate revenue. The course is structured into 8 main Sections. Section 2: Introduction to Freemium as a Business ModelIn this section, we get a universal understanding of what the term freemium is, and how it is applied today. We look at what made freemium possible in the mobile market. Also go into a brief description of all the main components that make up the freemium model. We look at Price Elasticity and how it applies to Freemium. Section 3: Using Analytics in Freemium designHere, we look at what analytics is as a whole. What analytics can do and who makes up the team that takes analyzing data. We also look at Big Data, a huge trend in the market at the moment. We then shift our focus to a the Minimum Viable Product strategy and effective it is with the freemium model. We see how a Data Driven Design compliments the MVP in analyzing and effectively implementing changes to generate revenue.Section 4: Freemium Metrics This is my favorite section and the largest one. Here we will look at how to properly design an First Time Flow (Tutorial) to not only get the user engaged right away, but also make it become a routine. We look at the Core Loop and how to create a solid one. As discussed previously we had MVP, in this section we are going to look at MVM(Minimum Viable Metrics) and how they are used to create cost effective decisions. We deep dive into Retention mechanics and metrics, how to Monetize our products to give us the largest ROI, What different strategies and ways we can increase user Engagement, and we take a small step at understanding Virality which we have a whole section on. After we learn all these core fundamentals, we them see how we can use these metrics to our advantage. What they numbers behind the words mean and what we can do with them to increase our revenue.This is the most important section in the course in terms of theory as it sets the tone of what the whole courses depth is aboutSection 5: Lifetime Customer ValueIn this section, we take a look at what LTV(Lifetime Customer Value) is. We see how it relates to the freemium model and its usefulness towards understanding how our users are behaving. We look at different terms like the Ins/Outs of LTV, Discounting and more. What retention vs acquisition is and what is a better path to go through. How LTV relates with Marketing, Product Development, and Organizational Priority. These are key concepts that must be understand for long term forecasting of the product life cycle.Section 6: MonetizationHere we look the Monetization curve and the impact it has on decision making for the product catalogue. We see how valuable Non-Paying Users are to the Freemium model and what kind of value they give. We then switch gears and look at monetization from marketing perspective. We see how Downstream marketing plays a key roles in freemium and metrics.. We see how we can re-engage pre existing users and measure how effective those marketing campaigns were in doing this strategy.Section 7: ViralityPerhaps one of the most vital sections in the course, Virality plays a huge factor in making sure a product is successful. We will look at how to calculate virality, hot ti compound it and much more. We will see key factors of virality and retention, and how they both are intertwined. We look at viral networks and the different ways we can increase both viral invites and conversion rate to effectively generate more revenue.Section 8: Growth The final section of the course! After a product launches, it all about how to sustain the current flow and grow it to be more lucrative. this section takes a loot at how the development team can choose demographics effectively and when to do so. What Paid User Acquisition has for the value of growth, Advertisement exchange and the benefits it holds for a marketing team to effective showcase their campaigns. We then look at both Supply and Demand Side Platforms and what it means on both ends of the transaction.What sort of apps do People usually make?Game apps, puzzle apps, social apps, photo apps, and productivity apps.Money back Guarantee The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.Certification of completion when finishing this course When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.
