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所在平台: Udemy |
课程主页: https://www.udemy.com/course/freelancing-for-designers/
课程评论：没有评论
**课程名称：** 自由职业设计师：优化你的工作流程 **课程概述：** 本课程旨在帮助设计师（平面、网页、品牌设计）以及营销专业人士和所有与客户合作的自由职业者，提升与客户沟通和项目协作的技能。课程强调，客户往往会自行诊断问题并提出具体需求，这可能导致项目被视为一种“交易”，且一旦客户诊断错误，最终责任可能归咎于设计师。 为了解决这些常见问题，课程将教授学员如何精通处理客户简报（Client Brief），帮助客户验证或优化他们提出的挑战，并将其转化为更有效的解决方案。这将是确保设计项目成功、避免反复修改的关键。 **课程将教授学员：** * **建立或完善新项目流程：** 掌握一套行之有效的工作流程，应对所有新进项目。 * **理解初始简报误区的危害：** 认识到错误理解客户需求可能带来的负面影响。 * **将客户简报转化为反向简报（Reverse Brief）：** 学会如何解读客户的真实需求，并必要时重新定义问题。 * **提供有效的解决方案和建议：** 掌握如何基于对客户需求的深刻理解，提供具有价值的建议。 **课程目标：** 通过本课程，学员将能够更有信心地与客户沟通，有效识别和解决客户的实际需求，从而提升项目成功率，并建立更健康、更具生产力的客户合作关系。
Having clients who want to work with you is a great honour. But to make sure that the process is beneficial to both of you can take a lot of know-how and skill.In many cases, clients tend to self-diagnose their challenges and then brief you on the desired deliverable creating two main issues:They can end up treating the whole process and you as a transaction (like ordering a pizza) and;If they incorrectly diagnosed the challenge, they will still blame you for the lack of results or success.So what is the answer?Getting very good at working with the Client Briefs and helping clients either validate their self-diagnosed challenges or interpret them into more optimal solutions and recommendations.That can be the difference between a successful design project and one that goes around in circles for countless revisions, like you will see from my examples.All those design memes you see where the designer is depicted as a skeleton sitting at a computer?Yup - those designers are probably designing directly from a Client Brief.You need to have great soft skills to decipher what is being requested and why, and then reformulate it if needed into the right challenge/s to be solved, which is what I will teach you in this class.I will empower you to:Build or fine-tune your process for all new projects coming inLearn about the downfalls of getting the initial brief wrongTransform that Client Brief into a Reverse Brief if neededLearn how to provide those recommendationsWho is the class for:Designers (graphic, web, branding)Marketing ProfessionalsAny freelancers who work with clients
