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所在平台: Udemy |
课程主页: https://www.udemy.com/course/freelance-masterclass-101/
课程评论：没有评论
**课程名称：** 自由职业者大师班 101 (Freelance Masterclass 101) **课程概述：** 本课程聚焦于文案写作者的职责与要求，强调文案写作者在品牌形象和声誉塑造中的重要作用，尽管他们的工作并不总是在聚光灯下。 **文案写作者的主要职责包括：** * **撰写社交媒体内容：** 创作能够体现客户品牌或声音的内容。 * **协作沟通：** 与公关、市场营销和客户服务等部门的同事紧密合作。 * **产出高质量、无错误的内容：** 确保内容符合公司风格指南。 * **解读创意指导：** 将创意简报中的要点转化为有说服力的文案。 * **管理多项目：** 同时处理多个项目，通常需要在短期内完成。 **核心内容：** * **文案的本质：** 文案写作的核心是通过文字促进销售。好的文案写作者不仅能优化文字，还能通过调整图片和按钮来提升转化率。他们是研究购买决策背后人类心理学的专家。 * **雇佣文案写作者的原因：** 许多公司需要大量的内容输出，包括电视、互联网、广播广告，各种形式的宣传册，表格，社交媒体内容，网站内容，以及转化优化、客户引导、政策说明、销售和客服脚本，还有新闻稿等。文案写作者在这一过程中扮演着至关重要的角色。 **教学大纲：** 未提供。
Copywriter Duties & ResponsibilitiesA copywriter may not be in the spotlight or very glamorous, and it's rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:Write social media content: Copywriters must produce content that shows or reflects the client's brand or voice.Collaborate: Copywriters work with many people from PR, marketing, and customer service.Produce error-free content: Content must be high-quality and in adherence to the company's style guide.Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.Manage multiple projects: Juggle multiple projects, typically with short deadlines.STEP 1.) You gotta know WHAT copywriting is at the core:Copywriting is essentially moving words around to sell better.Let's say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!STEP 2.) Understand WHY people hire copywriters:Think of the huge amount of content a lot of companies have to put out.A single insurance company will have to put out all this stuff:Ads on TVAds on the internetAds on radioBrochures for B2C salesBrochures for B2B salesBrochures for every different productForms to fill outForms to fill out for various different product linesGoogle adsFacebook adsUpdate their TwitterUpdate their Facebook pageMake content for their websiteMake the content for their website about each different productMake sure their content is convertingMake sure customers understand how to signupSend customers packets explaining their policyHave scripts for their sales people to followHave scripts for their customer support people to followWrite press releases
