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所在平台: Udemy |
课程主页: https://www.udemy.com/course/freelance-copywriter-in-a-week-start-a-copywriting-business/
课程评论:没有评论
课程名称:如何成为一名自由职业文案写手。远程工作。 课程概述:本课程由一位拥有26年自由职业文案写作经验的讲师主讲,他从零经验开始,迅速建立起自己的事业。课程内容涵盖了如何在一周内开启自由职业文案写作事业,分享讲师的亲身经验和教训。 您将学习到的内容: 欢迎来到“一周自由职业文案写手”课程。本课程将教您如何在一周内开始自己的自由职业文案写作事业,包括七个 proven 步骤。 课程安排: - 第一天:创建您的作品集,了解作品集的重要性以及如何制作有效的作品集。 - 第二天:品牌塑造,学习如何为自己策划公司名称、网站及电子邮箱。 - 第三天:选择理想客户,分析自由职业文案写作服务的三个主要市场,并找出理想客户的特征。 - 第四天:完善您的推销技巧,学习如何有效推销自己及所需回答的问题。 - 第五天:开始寻找业务,掌握与潜在客户沟通的技巧。 - 第六天:拟定协议书,学习如何给文案工作报价和撰写简单合同。 - 第七天:专业开展第一个自由职业文案项目,理解如何展现出专业形象以及如何开具发票。 课程最后还有一节奖励讲座,内容涵盖了在启动文案写作事业后的长期成功策略。 适合的学员:此课程专为希望开启自由职业文案写作事业的文案写手及有志于此的人士设计。课程不涉及如何撰写文案,而是详细讲解从品牌塑造、寻找客户到专业开展项目的每一步。 立即加入课程,观看免费预览课,查看满意学生的评价,并今天就报名吧!
When I started my freelance copywriting business way back in 1991, I had zero experience as a copywriter. I had no clients, I had no samples, and I had not written a single word of promotional copy, ever, for anyone. And yet within a few weeks of starting out, I was earning money as a freelance copywriter.That was twenty-six years ago. Today, getting started is even easier. And even harder.I've worked as a freelance copywriter and as a staff copywriter at ad agencies. I have written in all of the channels: offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide. I've written copy for some of the top agencies in the world, including Blitz, Cossette, J. Walter Thompson and Leo Burnett.I got married, bought a house, and raised two kids on my freelance copywriting salary alone. In case you're wondering, I've been teaching copywriting since 1995. On Udemy, I teach copywriting to over thirteen thousand students from one hundred and forty countries. I am one of the top-rated instructors in the copywriting niche on Udemy.What you'll learnWelcome to Freelance Copywriter in a Week. This course teaches you how to start a freelance copywriting business in a week. I teach you the steps I took to get started. And I teach you the lessons I learned along the way as I freelanced for businesses, agencies and non-profit organizations in North America and around the world. At the end of this course, you'll know how to launch your freelance copywriting business in seven days. Learn seven proven steps to get started as a freelance copywriterThis course is divided into seven sections, each one corresponding to a day of the week. On day one, you create your portfolio. I tell you why you need a portfolio, what you need in your portfolio, and how to create an effective portfolio from scratch.On day two, you brand yourself. I teach you how to brand yourself with a company name, a website, and branded email.On day three, you pick your perfect client. We examine the three major markets for your freelance copywriting services, and I describe the qualities you need to look for in the perfect client.On day four, you perfect your pitch. I teach you the two ways you need to pitch yourself to potential clients. And I describe the questions you need to answer whenever you are out looking for business. On day five, you start looking for business. Without paying clients, you'll go broke. I teach you how to pick up the phone and talk to potential clients. I teach you what to say, when to say it, and how to present yourself professionally so that prospective clients hire you.On day six, you draft a letter of agreement. I teach you how to quote copywriting jobs, how to write a simple contract, and how to get agreements in writing.On day seven, you start your first freelance copywriting project professionally. I teach you the things you need to do to appear professional from day one. And I give you helpful tips on how and when to invoice your first client.Bonus lecture. The course ends with a bonus lecture.I tell you the things you need to do AFTER you have launched your freelance copywriting business, the things that will guarantee your long-term success.Follow my practical, step-by-step adviceThis course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a freelance copywriter. I use dozens of examples from the real world of freelancing. I describe what works, and what doesn't work. I tell you about mistakes, and how you can avoid them. You will also learn, indirectly, from other successful freelance copywriters. We'll look at how they brand themselves, how they describe their services, how they pitch themselves, how they set themselves apart from competing copywriters, and plenty more.Are you an ideal student for this course?I designed this course for copywriters and aspiring copywriters who want to start a freelance copywriting business. This course does not teach copywriting. It doesn't teach a single thing about how to write copy. This course teaches you how to become a freelance copywriter in seven days. It teaches you the steps you must take to brand yourself, find clients, pitch yourself, land clients, negotiate agreements, conduct yourself like a professional freelance copywriter, and get paid.Join the course nowLearn more about the course by reviewing the course description and course outline below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.