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所在平台: Udemy |
课程主页: https://www.udemy.com/course/free-2-play-game-monetization/
课程评论：没有评论
课程名称：免费游戏货币化（Free-2-Play Game Monetization） 概述：如果您正在考虑将免费游戏（F2P）货币化模型应用于您的游戏，那么这门课程将帮助您迅速掌握免费游戏的注意事项和禁忌。课程由一位从事免费游戏货币化十余年的专家讲授，内容与他在多所大学教授的课程相同，旨在为您提供全面的免费游戏货币化理解，无论您是经验丰富的游戏设计师还是初学者。课程包含11节讲座，第一节将从定义免费游戏开始，以确保大家对这一术语有统一认识。接下来的八节讲座将集中讨论免费游戏货币化的两个主要商业目标。 第二到第五节聚焦于第一个目标：提高付费玩家的比例。我们将提供多种方法，帮助您增加游戏中愿意付费的玩家百分比。第六到第九节则集中于第二个目标：促使付费玩家购买更多内容。与第一个目标类似，我们将介绍多种方法来提高ARPPU（每付费用户的平均收入）。第十节讲座将介绍多种混合货币化模型，这些模型结合了免费游戏与其他货币化方式。最后一节讲座将讨论免费游戏货币化模型所受到的一些批评，并提出避免其负面影响的方法。我相信实践教育，因此所有讲座都会包含真实案例。此外，课程收益将直接用于Perfect Earth的进一步开发，您也将通过参加课程来帮助众筹一款教导孩子们了解自身行为对环境影响的游戏。
Considering the application of a free-2-play (F2P) monetization model to your game? This course will get you up to speed on the dos and don'ts of free-2-play. Tap into the experience of somebody who has worked with free-2-play for over 10 years. This online Free-2-Play Game Monetization course is an exact copy of the Free-2-Play Game Monetization course that I teach at several universities as part of a broader game business curriculum. It is designed to give a broad and complete understanding of how the F2P can be deployed to monetize your game, regardless of whether you are a seasoned game designer, or a beginner. The course consists of 11 lectures. In the first lecture, we will start with defining what free-2-play really means, so that we all have the same understanding of the term before we get in deeper. A good way to explain free-2-play monetization is by showcasing its role in the user revenue funnel. We will visualize this role in relation to player acquisition and player retention. In the next 8 lectures, we will spend significant time on the two main business objectives in free-2-play game monetization. Lectures 2 through 5 will focus on the first objective, which is to get more players to pay. We will present a pallet of ways in which you can increase the percentage of players that will pay in your game. Lectures 6 through 9 will focus on the second objective, which is to have the players that pay purchase more. Similar as with the first objective, we will provide a variety of methods to increase the so-called ARPPU, the average revenue per paying user. In the tenth lecture, we will present several hybrid monetization models, which are a combination of free-2-play and one or more other monetization methods. And finally, in the last lecture of this course, we will discuss some of the criticism that the free-2-play game monetization model has received and we will present for methods to avoid the negative effects of free-2-play. I believe in practical education, so all lectures contain real-life examples. FYI: any and all proceeds of the sales of this course will go directly towards further development of Perfect Earth, so effectively you are helping me 'crowd fund' a game that teaches children about the impact of their actions on the environment.
