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所在平台: Udemy |
课程主页: https://www.udemy.com/course/foundations-of-product-led-growth-plg-for-product-managers/
课程评论：没有评论
课程名称：以产品为导向的增长基础（PLG）为产品经理 课程概述：以产品为导向的增长（PLG）在商界引起了极大关注，许多令人瞩目的产品管理专家对其有效性给予了高度评价。然而，很多来自非增长角色的产品经理对PLG却抱有疑虑，认为它充满神秘感。实际上，PLG并没有隐藏的秘密，它是一系列原则和针对加速产品增长的具体策略的集合。本课程将为您提供必要的基础知识，帮助您通过以产品为导向的方法开启公司增长的旅程。 讲师介绍：Konstantin Valiotti，PandaDoc产品增长总监，拥有丰富的实施PLG策略和战术的第一手经验。曾在Infobip和VK等知名公司担任职务，并为Echometer App和Chatfuel等机构提供顾问服务，使他对实现多角度增长有更全面的理解。 您将学习到的内容： - 理解以产品为导向的增长（PLG）的基本概念 - 真实案例展示有效的PLG战术 - 制作产品收入树，识别通过产品改进来产生收入的领域 - 探索各种商业获取模型，包括免费增值、免费试用、无门槛访问等，发现最适合您B2B SaaS产品的模型 - 掌握分析和优化转化漏斗的技巧 - 连接环路与漏斗，确保用户旅程的流畅性 - 实施以产品为导向的销售策略，推动增长 - 识别成功转型为PLG驱动公司的前提条件 加入我，一起解锁以产品为导向的增长的全部潜力。无论您是产品经理，B2B SaaS团队成员，或是对PLG的力量感到好奇，本课程都将为您提供在现代产品管理中蓬勃发展的技能和洞察力。
Product-Led Growth has taken the business world by storm, garnering attention from influential product management figures who praise its effectiveness. However, in my conversations with product managers from outside the realm of Growth roles, I've noticed that many shy away from embracing PLG simply because it seems shrouded in mystery, with practitioners often sounding like they hold some elusive secret.Well, I'm here to demystify PLG and reveal that there are no hidden secrets. PLG is a set of principles accompanied by specific strategies designed to accelerate product growth. It is an overarching concept encompassing various techniques that directly impact business metrics through product or feature introductions, modifications, and optimizations.In this comprehensive course, I'll equip you with the foundational knowledge necessary to embark on a journey of company growth through a Product-Led approach.Meet Your InstructorKonstantin Valiotti, Director of Product Growth at PandaDoc, brings a wealth of firsthand experience in implementing PLG strategies and tactics. His extensive background, including roles at renowned companies like Infobip and VK and advisory experience with entities such as Echometer App and Chatfuel, provides a well-rounded perspective on achieving growth from multiple angles.What You'll Learn:Understanding Product-Led Growth (PLG)Real-world examples of effective PLG tacticsCreating revenue trees for your product to pinpoint areas for revenue generation through product enhancementsExploring various business acquisition models, including freemium, free trials, ungated access, and more, and discovering how to select the most suitable one for your B2B SaaS productMastering the art of analyzing and optimizing conversion funnelsConnecting the dots between loops and funnels for seamless user journeysImplementing Product-Led Sales strategies to drive growthIdentifying prerequisites for transforming into a successful PLG-driven companyJoin me on this journey to unlock the full potential of Product-Led Growth. Whether you're a product manager, part of a B2B SaaS team, or simply curious about the power of PLG, this course will equip you with the skills and insights needed to thrive in modern product management.
