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所在平台: Udemy |
课程主页: https://www.udemy.com/course/forecasting-using-quantitative-and-qualitative-methods/
课程评论：没有评论
课程名称：定量与定性方法的预测 课程概述：预测是根据数据和经验对未来某事进行预测或最佳估计的过程。其常见应用是销售预测，用于预测特定未来时间点的销售额。使用的技术因拥有或可获取的数据及预测目标而异。正确理解和应用这一过程对于任何商业活动至关重要，是商业计划中的关键环节。 本课程适合一般管理人员、销售或营销专业人士、商业或研究分析师以及希望学习预测技术的学生。通过本课程，您将学习到： - 预测的定义和分类概述。 - 五种定量预测方法及其应用。 - 四种定性预测方法及其使用。 - 各种技术之间的差异，以及每种方法的优缺点。 - 如何使用Excel实施主要技术，以及如何将多种技术结合使用。 课程将通过理论概念帮助您理解每种预测类型，并提供丰富的实例和练习，此外还有实践案例研究以巩固学习内容。您将在课程中找到测验以验证您的理解，同时将获得所有在课程中展示的Excel文件、模板和解决方案。 希望您能从本课程中受益，期待您的反馈！祝您好运！
Forecasting is the process of making predictions or best estimates for something in the future based on some data and experiences. A common use is in sales forecasting to predict the sales of an entity at specific future data times. Used techniques differ according to the owned or accessible data and on the goal of forecasting.This process is essential to be understood and applied correctly in any business and it is one of the critical activities in any business plan. If you are a general manager, a sales or marketing professional, a business or research analyst, or an enthusiastic student who wants to learn about forecasting techniques, this course would be helpful to you to understand effective forecasting methods.You would learn in this course:- Overview of forecasting definition and classifications.- Quantitative Forecasting with 5 different methods and how to apply them.- Qualitative Forecasting with 4 different methods and how to use them.- The differences among all techniques, and the pros and cons of each one.- How to implement the main techniques using Excel and how to merge between more than one technique.The course demonstrates the theoretical concepts to understand each type of forecasting along with plenty of examples and exercises, and a case study for practical implementation of what you learn. You will find quizzes during the course to verify your understanding and you will also be provided with all excel files, templates, and solutions that are presented in the course.Hope you would benefit from this course and always happy to hear from you!Best of luck!
