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所在平台: Udemy |
课程主页: https://www.udemy.com/course/forecasting-planning/
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**课程名称：** 预测与规划 (Forecasting & Planning) **课程概述：** 本课程深入探讨项目管理中复杂且充满变量的规划过程。您将学习如何构思项目理念、识别必备技能，以及理解运营流程管理和项目范围管理计划的制定。课程内容涵盖了时间周期确定、成本估算，并重点关注市场营销、客户关系管理（CRM）和需求管理。此外，课程还将讲解如何通过销售与运营规划（S&OP）实现供需整合，分析面临的各种挑战，并介绍需求预测及其不同技术。通过本课程，您将理解企业战略规划的运作模式及其重要性，区分战略规划与运营规划，掌握成功的战略规划方法，并了解企业在战略规划方面的分类。 **课程内容：** * **第一部分：规划与需求管理** * 规划层级与需求管理概述 * 通过市场营销实现需求管理 * 通过客户关系管理（CRM）实现需求管理 * 需求计划管理 * 供需整合概述 * 供需整合的功能 * 用户驱动的供需整合问题 * 财务主导的供需整合问题 * 需求计划被忽略的供需整合问题 * 供需整合的实践 * **第二部分：预测** * 什么是预测 * 预测的应用 * 预测原则与步骤 * 定性预测技术 * 定量预测技术 * 选择预测技术 **课程成果：** 学完成此课程后，学员将能够熟练掌握以下能力： * 规划层级（Planning Hierarchy） * 需求管理（Demand Management） * 供需整合（Demand Supply Integration） * 预测的需求、目标与原则（Forecasting Needs, Objective & Principles）
The project management process is a difficult and complex process, as there are many variables that govern it and the stages it goes through; Through the project management planning course, you will learn how to find the ideal idea for your project and what skills do you need to implement it? What is Operational Process Management and how is a project scope management plan developed? How is the time period determined? And how to calculate its cost?In this Couse, we will be covering marketing, Customer Relationship & demand management. And how to have a demand-supply integration through an S & OP, the different problems we face. What are demand forecasting and its different techniques?Through the course, you will be able to understand how corporate strategic planning works and its importance, the difference between it and operational planning, successful strategic planning methods, and how companies are classified according to it?Course Content:Section 1: Planning & Demand ManagementPlanning Hierarchy & Demand Management overviewDemand Management through MarketingDemand Management through CRMDemand Planning ManagementDemand Supply Integration OverviewDemand Supply Integration FunctionsDSI Problem 1 - Driven by MarketingDSI problem 2 - Dominated by FinanceDSI problem 3 - Demand Plan IgnoredDemand Supply Integration IntegrationSection 2: ForecastingWhat is ForecastingForecast UsageForecasting Principles and StepsQualitative Forecasting techniquesQuantitative Forecasting techniquesChoosing a Forecasting TechniqueOutcomesBy the end of this course, attendees will be able to demonstrate their competence in:Planning HierarchyDemand ManagementDemand Supply IntegrationForecasting Needs, Objective &Principles
