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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fmcg-industry-deepdive-with-real-life-industry-data/
课程评论：没有评论
课程名称：MBA：印度快速消费品行业深度解析 课程概述： 快速消费品（FMCG）是印度第四大行业，年收入超过1000亿美元。FMCG公司是商学院重要的招聘单位，提供销售、市场营销、数据分析、运营、供应链、财务和人力资源等职位。许多FMCG公司还根据夏季实习项目的表现提供预录用通知（PPO）。掌握FMCG行业的知识将对有意在该行业发展的商学院学生、相关项目的顾问以及对该行业感兴趣的任何人有所帮助。 课程特色： 本课程将基于与行业领导者的互动、各种公司报告及多年的行业跟踪经验，使用真实行业数据进行教学，课程中融入了许多有趣的故事和案例分析。行业数据将定期更新，以反映最新趋势。 课程内容： 1. **印度FMCG行业概述** - 特点与规模 - 行业增长 - 城乡需求比例 - 传统贸易与现代贸易的份额 - 渗透率与人均消费 - 数字与加权分布 - FMCG公司采用的常见策略 2. **类别分析** - 学习有效的框架来分析FMCG类别 - 实时数据分析三大类（沐浴与淋浴、护发、除臭剂） - 分析内容包括：类别规模、产品细分、公司市场份额、品牌变化及新产品发布等 3. **公司分析** - 深入分析两家主要FMCG公司：印度最大的FMCG公司——亨达利联合有限公司（HUL）和在过去十年中颠覆市场的帕坦jali - 亨达利联合有限公司的商业组合、增长与利润率、分销强度、品牌表现和未来关注类别分析 - 帕坦jali的增长趋势、产品结构及其市场表现分析 4. **现代零售对FMCG的影响** - 包括对Ruchi Soya的收购分析及其背后的故事 课程旨在通过实用的数据和案例分析，帮助学生理解印度FMCG行业的动态及其未来发展方向。
Course OverviewFast Moving Consumer Goods (FMCG) is the 4th largest industry in India with annual revenue of over US $100 bn. FMCG companies one of the important recruiters in b-schools and hire for Sales, Marketing, Analytics, Operations, Supply Chain, Finance and HR roles. Many FMCG companies also offer PPOs based on the performance in Summer Internship projects. A good knowledge of FMCG industry will help b-school students and professionals who are interested in a career in FMCG industry, consultants working on projects related to FMCG industry and anyone interested in this industry.Salient FeaturesThis course will be taught based real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years. Many interesting stories and use cases have been included.The industry data will be updated periodically to reflect the latest trends. COURSE CONTENTSIndian FMCG Industry OverviewCharacteristics of Indian FMCG IndustrySize and Growth Industry SegmentsShare of Rural and Urban DemandShare of General and Modern TradePenetration and Per capita ConsumptionNumeric and Weighted DistributionSome Common Strategies adopted by FMCG PlayersCategory AnalysisCategory Analysis is the core of the FMCG industry analysis. In this course you will learn an effective framework to analyze an FMCG category within a short period of time by understanding key qualitative and quantitative trends. The framework has been explained by taking real time data of 3 categories - Bath and Shower, Haircare and Deodorants. The framework covers:Category SizeCategory break-up in terms of different productsGrowth of different products within the categoryCompany Market shares and changes over the yearsBrand shares and changes over the yearsNew launches and key category trendsThe driving factors for changes in market shares, important brand wars etc will be discussed in each category.Data related to several other categories will be added in due course. Company AnalysisYou will learn how to do the business analysis of an FMCG company and what important parameters to look for. Two companies have been analyzed in great detail. One is Hindustan Unilever Limited which is the largest FMCG company in India and the other is Patanjali which is a major disruptor in Indian FMCG industry in the last decade. Following are the key areas covered for both the companiesHindustan Unilever LimitedBusiness MixGrowth and Margins Why HUL's profitability show a distinct trend after 2010?Distribution strength in General Trade and Modern TradeAnalysis of Brands and their performanceComparison of top brands of HUL and ITCNew Launches in the last few years and their performanceFocus categories of the FutureAnalysis of HUL's acquisition of IndulekhaAnalysis of HUL's acquisition of GSKProject Shakti -What is it and it's impact on the companyProject Shikhar- What is it and it's impact on the companyPatanjaliDistinct growth trends between 2010 to 2017 and 2017 to 2022How Patanjali grew very fast between 2017 and 2022?Segmental mix of PatanjaliWhy Patanjali's growth slowed after 2017?Analysis of Ruchi Soya acquisitionOverviewWhy Patanjali acquired Ruchi Soya?Turnaround story of Ruchi SoyaImpact of Modern Retail on FMCGSources to access FMCG industry and company data.
