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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fmcg-distribution-rtm-a-complete-guide-for-beginners/
课程评论：没有评论
课程名称：快速消费品分销（市场路线）：初学者完全指南 课程概述：欢迎大家参加本课程，关于快速消费品（FMCG）分销的市场路线，对初学者和中级者进行深入讲解。这门课程全面涵盖了FMCG分销活动的方方面面，涉及在整个分销网络中各个利益相关者之间的互动。课程主要讨论从制造工厂（如雀巢或宝洁）生产产品开始，直到产品到达零售店货架上供最终消费者购买的整个流程。 课程将首先介绍FMCG行业的基本概念，包括FMCG的定义、特点、种类以及市场上的产品映射和等级结构，探讨FMCG产品在日常生活中的重要性，并快速概述一些主要的FMCG公司。 接下来，我们将深入FMCG分销的世界，讨论什么是FMCG分销，产品如何在附近的商店和超市中始终可用，主要的分销渠道以及整体分销结构。我们还将介绍传统贸易与现代贸易的区别，并快速回顾一些目前流行的分销软件。 在介绍完基本知识后，课程将详细讲解销售自动化平台（SFA），讨论其主要功能、在FMCG分销中的优势，并通过实例演示SFA的实际应用。此外，还将针对SFA的不同角色访问进行讨论，了解各个角色的用例及其在整体分销网络中的适用性。 随后，我们将讨论分销管理系统（DMS），这是分销商用于管理其内部活动的重要软件。课程将介绍DMS的主要特性、主数据管理方式和使用DMS的优势，并提供实际DMS的演示。 课程还将简要讨论B2B电子商务平台，这一平台在后疫情时代变得越来越流行。我们将探讨其主要功能、完整的业务流程、使用B2B电子商务平台的优势，并进行实际平台的快速演示。 最后，我们将回顾一些在FMCG分销和整个FMCG行业中快速增长的关键趋势和技术，包括图像识别、人工智能、增强现实、数字支付和收入增长管理等。此外，还将讨论这些技术在FMCG行业中的应用案例。 总体来说，本课程旨在将复杂的内容用简单易懂的语言传达，让每位学员都能轻松理解。期待与大家在课程中相见，谢谢！
Hello everyone, Welcome to this course on FMCG Distribution, a Route to Market guide for beginners and Intermediate in the world of FMCG, a Fast Moving Consumer Goods sector.This course is a comprehensive course on entire gamut of end to end FMCG Distribution activities that is being carried out between various stakeholders involved in the entire Distribution network. In a nutshell, this course discusses majorly on the movement of products from the time a product is produced in a manufacturing plant, some company like Nestle or P & G, till it reaches the retail outlets shelf for the end consumers to purchase it. So, that's the overall flow of this course.The Introduction to FMCG Distribution course will get started with a quick overview about FMCG sector in general. It is important to understand the basics of FMCG sector before heading into the niche as FMCG distribution. So, on a high level, we will discuss on what is FMCG, its characteristics, types of FMCG categories and product mapping available in the market, product hierarchy that is being followed in the FMCG, how FMCG products play a major role in our day to day life style and a quick overview on some of the major and household FMCG companies that is been operating in the market.With this overview, lets dive into the world of FMCG distribution. We will discuss what is FMCG distribution is all about, how products are always available in our nearby Kirana stores or Super markets, what are some of the major Distribution network channels involved and how the overall Distribution structure looks alike, what is the difference between General Trade and Modern Trade and with that, will end the section by giving a quick overview about some of the major Distribution softwares that is being used and getting popular in the new age Distribution network.With the introduction we had in the previous section, lets get into the details and understand more about the Distribution softwares, starting with Salesforce Automation Platform or SFA. We will discuss on some of the major features it offers, advantages of using the Salesforce Automation software in FMCG distribution followed by a picture demo to understand the Salesforce Automation in real action. Then, we have a follow up section on Salesforce Automation since SFA can be configured into multiple personas like a role based access. We will discuss each persona briefly and understand each personas use cases and how it fits into the overall Distribution network.Post SFA, we will discuss more onto the Distributor Management System or DMS. It is another important software that is being used by Distributors to manage the end to end activities inside the Distributor office. So, we will discuss on the major features of DMS, how Master data is managed in DMS, advantages of using DMS, followed by a picture demo of the actual DMS.Post completion of DMS, lets briefly discuss about the B2B eCommerce platform which is getting very popular in the recent times, especially post the Covid 19 Pandemic era. So, as we discussed for SFA and DMS, we will discuss on the major features, functional flow of complete processes, advantages of using a B2B eCommerce platform, followed by a quick demo on the actual platform.So, with that, we almost come to an end of the course on the FMCG distribution. The last section is to understand some of the latest and key trends that is growing rapidly in the FMCG Distribution and FMCG as a whole. Some of the technologies to name a few are Image Recognition, Artificial Intelligence, Augmented Reality, Digital Payments and Revenue Growth Management. Apart from the quick overview to understand these technologies in simple terms, we will also discuss on some of the use cases and how it is currently being used in the FMCG sectorSo, that's the wrap. That's it. Just a quick note before getting into the course. The overall objective of this course is to keep it simple and I'm not going to use any technical language just for the sake of using it. The mode of language will be very simple and easy to understand and I will try to deliver it as simple as possible.See you there in the course. Thank you.
