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所在平台: Udemy |
课程主页: https://www.udemy.com/course/five-marketing-graphs/
课程评论：没有评论
**课程名称：** 学习洞察想法传播：五大图表 **课程概述：** 本课程由畅销书作家Seth Godin主讲，旨在帮助学习者更深入地理解想法是如何在文化中传播的。课程将重点介绍五个（或称近六个）关键图表，它们能够改变我们看待文化和想法传播的方式： * **Roger's Diffusion of Innovations (罗杰斯创新扩散理论)** * **Moore's Crossing the Chasm (摩尔越过鸿沟)** * **The Gartner Hype Cycle (Gartner技术成熟度曲线)** * **Anderson's The Long Tail (安德森长尾理论)** * **Trout and Ries' work on Positioning (里斯定位理论)** 这些图表能带来“啊哈”时刻，提供改进工作的机会，并帮助我们推动想要的改变。课程强调，仅仅点头表示理解是不够的，真正的理解需要看到图表背后的智慧。只有真正理解了这些图表，它们才能成为我们寻找客户、服务大众过程中的地图和指南。 **课程亮点：** * **28分钟的精彩讲授：** 快速、高效地解析五个核心图表。 * **“顿悟”时刻：** 帮助学习者获得新的见解，更好地指导工作和推动变革。 * **理解传播机制：** 深入了解想法如何传播，如何找到目标客户。 * **附赠内容：** 包含一个9分钟关于“Ideavirus（观念病毒）”的番外内容，并提供免费获取相关资源的链接。 * **实用价值：** 帮助学习者看到自己可能忽略的关键信息，从而更好地服务他人，帮助他们找到所需。 **目标听众：** 任何对文化传播、营销策略、产品推广以及如何更好地理解和影响他人感兴趣的人。 **课程核心信息：** 通过学习和理解这五个关键的图表模型，学习者将能更清晰地认识到想法传播的规律，从而更有效地找到目标客户，并最终通过满足他们的需求来创造价值。本 curso 旨在将抽象的概念转化为直观的理解。
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:Rogers' Diffusion of InnovationsMoore's Crossing the ChasmThe Gartner Hype CycleAnderson's The Long TailMy take on The Tipand Trout and Ries' work on PositioningEach of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.Often, though, we get stuck. Stuck because it's easy to nod and say we 'get it' but the picture might get in the way of our understanding.This 28 minute course will make it easier to find the wisdom.It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.* * *Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they're looking for. A graph we don't really understand is not the map and guide it could be. This quick course helps you see what you've been missing.
