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所在平台: Udemy |
课程主页: https://www.udemy.com/course/find-the-perfect-brand-name-in-5-simple-steps/
课程评论：没有评论
《品牌命名训练营：学习如何创造令人难忘的名称》课程概述 本课程旨在教授学员如何创造出色的品牌名称。虽然课程会分享优质品牌名称背后的科学原理，但最终成果取决于学员自身的实践。课程强调了品牌命名正确性的重要性，并以Google曾名为“BackRub”为例证。 讲师Scott Lancaster及其所在的Clementine House Branding Agency拥有帮助数千个品牌找到战略性品牌名称的经验。本课程将分享其独特的命名流程，帮助学员掌握系统性的方法，为企业找到有意义的品牌名称。课程结合了十年专业知识，以简洁的方式指导学员完成整个命名过程。 课程的保证： * **科学性：** 深入探讨某些名称优于其他名称的神经学原因。 * **趣味性 (Entraining)：** 课程设计力求生动有趣，保持学员的参与度。 * **可操作性框架：** 提供经过过去十年验证的行之有效的命名框架和方法。 * **循序渐进：** 以详细的步骤指南，帮助不同经验水平的学员创造出世界级的品牌名称。 * **支持：** 在学习过程中提供必要的帮助和支持。 课程目标学员： * 希望为初创企业找到优秀名称的企业家。 * 计划重塑企业名称的企业主。 * 希望学习品牌命名技巧并以此作为服务的人士。
Creating great brand names can be tough.So although this course shares the science to what makes a great brand name, the results are down to you.Did you know Google was originally called BackRub?Can you imagine going to 'BackRub' to search the web?Yup, us neither.So you can see how valuable it is to get brand naming right!Scott Lancaster and his team at Clementine House Branding Agency have helped thousands of brands find great strategic brand names.But now he's sharing his unique process with the world, to help others follow his approach and find brand names that make sense for your business.A decade of expertise all perfectly crafted into a concise course which guides you through the entire process. How can we guarantee you'll find some great brand name options using this course:Science - We don't just cover the basics. You'll learn the neurological reasons why some names are better than others. Entraining - We believe learning should be fun. So our courses at Lancaster Academy of Design & Brand are created to keep you engaged. Actionable Frameworks - The frameworks and methods in this course have been proven to work over the past decade. Step-By-Step - We're crafted a step-by-step guide to allow anyone, with any level of experience, to craft worldclass brand names.Support - If you need any additional help along the way, we're here to assist and support you. Who this course is for:Entrepreneurs wanting to find a great name for their start up.Business owners renaming their business.People wanting to learn how to name brands and sell it as a service.
