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所在平台: Udemy |
课程主页: https://www.udemy.com/course/find-content-marketing-writing-clients-without-job-boards/
课程评论:没有评论
本课程主题为“如何在不使用招聘网站的情况下寻找内容营销写作客户”。课程强调,年收入丰厚的自由内容营销写作者通常不使用招聘网站(如Upwork、Fiverr)。 主要原因如下: 1. **竞争激烈:** 招聘网站上的职位发布竞争异常残酷,每篇职位都可能收到几十甚至上百份提案,难以脱颖而出。 2. **价格战:** 招聘网站吸引的是寻求低价服务的客户,写作者在这种环境中会与更便宜的海外写作者竞争,导致收入下降。 3. **浪费时间:** 在招聘网站上花费大量时间撰写提案和进行宣传,但往往收效甚微,甚至毫无回应。 想要获得可观的收入,就必须避开招聘网站,转而采取其他方式直接接触潜在客户。本课程将教授作者本人(Alan Sharpe,拥有30多年的经验,年收入约15万美元)寻找客户的独到方法,包括: * **接触渠道:** 发现和接触专业协会、邮件列表工具、供应商目录、行业出版物、展会目录、贸易协会等非传统但有效的客户来源。 * **策略:** 课程教授的客户寻找方式与“专家”们推荐的传统方法(如依靠家人朋友、加入Facebook群组、关注Twitter用户或参加社交活动)不同。 通过本课程,学员将学会作者本人在过去30多年里积累的客户寻找经验,有望找到更好的客户,赚取更高的收入,并最终掌控自己的职业未来。课程承诺教授寻找客户的“非传统但有效”的途径。
If you want to earn a decent living as a freelance content marketing writer, you must embrace one simple, proven, and indisputable fact. WEALTHY CONTENT MARKETING WRITERS DON'T USE JOB BOARDS.Content marketing writers who earn $75,000 a year, $100,000 a year, or even $150,000 a year and more don't use Upwork. They don't offer their content marketing writing gigs on Fiverr, for a fiver. They don't have a profile on Freelance dot com.Why don't wealthy content marketing writers use job boards? Three reasons. First, because the level of competition on job boards is brutal. Every job post receives proposals from dozens or even hundreds of other content marketing writers. You can't possibly stand out amidst all that noise.Second, because there's a race to the bottom in rates. Job boards attract businesses who want to pay the lowest possible price for your content marketing writing services. On job boards, you are in direct competition with overseas freelancers who charge a fraction of what you charge. They get the gigs. You go hungry. Or, you lower your rates, YOU get the gigs, and you STILL go hungry.The third reason wealthy content marketing writers don't use job boards is simple: they are a massive waste of your life. Spend any time on Upwork, for example, and you'll discover that you can waste an entire day responding to job posts, crafting customized proposals and pitching your services, and have nothing by the end of the day to show for it except sore fingers. I know writers who have applied to hundreds of jobs on Upwork, let me say that again, hundreds of jobs on Upwork, and they have heard absolutely nothing in response.If you want to earn a decent living as a freelance content marketing writer, you must shun all the job boards, and find your writing gigs another way. That other way is what I teach you in this course.Hi, I'm Alan Sharpe, and welcome to my course on finding content-marketing writing clients without job boards. I wrote my first piece of marketing content for pay back in 1989. Today, I make around 150 thousand dollars a year as a freelance copywriter and content marketing writer. And I don't use a single job board, ever.The secret to earning decent money as a freelance content marketing writer is to shun job boards and reach out to potential clients directly. When you land clients directly, you have less competition, you earn more, and you take control of your future.In this course, I teach you where to find content marketing writing clients, including professional associations, mailing list tools, supplier directories, trade publications, trade show directories, trade associations and other uncommon but effective sources. I teach you how to find clients in all the same places where I look for prospects. I have been at this for more than 30 years, and I know all the best places to look. By the end of this course, you will, too.One thing to know about this course is that I don't tell you to look for clients in any of the usual places that so-called "experts" tell you to look. I don't tell you talk to your family and friends, or to join Facebook groups, or to follow people on Twitter, or to attend networking events. WRONG!If you want to get the same results that mediocre content marketing writers get, keep looking for clients in all the wrong places, including job boards. But if you want to earn six figures or more, do what I teach you in this course. Find your clients yourself by looking in more than a dozen uncommon, but effective places. You'll find better clients, you'll earn more money, and you'll take control of your future. See you soon.