|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/femaleprofessionalbranding/
课程评论：没有评论
课程名称：女性职业品牌塑造（female professional branding） 课程概述：你希望别人如何认识你？什么词能最准确地描述你？个人品牌就是你的名片。对于职场人，尤其是女性管理者而言，精心打造个人品牌对当下及未来的职业成功至关重要。能够有效地展示自己作为一个可靠或有远大理想的领导者，将加速职业发展。教授多莉·克拉克，来自杜克大学福卡商学院，同时也是《哈佛商业评论》的撰稿人和前总统竞选活动的发言人，专注帮助职场女性建立良好的个人声誉，以便让她们的有价值观念更易被接受，从而在职场上发挥更大影响力。 课程的主要目标是通过塑造高品质的个人品牌，帮助你掌握成为合格领导者的路径，或协助成功人士更有效地传达自己的信息。课程具体内容包括： - 如何有效传达个人品牌形象 - 如何逐步建立和培育个人声誉 - 如何在公司内外增强自己的影响力 - 如何确保他人理解你的真实领导能力 优秀的个人品牌对每个人都具有重要意义，而对于职场女性尤为关键。通过个人品牌形象的培养，可以有效保证外界对女性职场能力的认可。此课程将帮助你真实地塑造你的品牌故事，提升职场影响力。
你想对外展示什么样的形象？外人用哪些词来描述你？个人品牌就是你的名片。对职场人和管理者，尤其是女性管理者而言，精心打造个人品牌对个人当下和未来的成功至关重要。如果有能力对外树立起一个安稳可靠或志向远大的领导形象，就可以更快地获得职业成功。作为杜克大学福卡商学院教授、《哈佛商业评论》撰稿人以及前总统竞选办公室发言人，多莉·克拉克致力于帮助职场女性培养其优质的个人声誉，让女性的精彩建议更容易被接受和信服，从而让职场女性发挥更大作用。这个课程的主要目标是要通过个人优质品牌的塑造，帮助你掌握成为合格领导者的路径，或者帮助那些事业有成者更高效地传递自己想要对外表达的信息。具体而言，本课程主要涵盖下来内容：· 如何向他人高效传递个人品牌形象· 如何逐步建立和培育个人声誉· 如何在公司内外增强自己的影响力· 如何保证他人对你真实领导能力的认可优质的个人品牌对每个人来说具有重要价值，对职场女性尤为重要。个人品牌形象的培育可以有效保证外界对职场女性能力的认同。What do you want to be known for? If others were to describe you, what would they say? Your personal brand is your calling card. A carefully crafted brand is, and will be, a crucial part to your success as a professional and a leader, especially a female leader.The ability present yourself as a compelling leader (or aspiring leader) can dramatically accelerate your professional success. Dorie Clark - a Duke University Fuqua School of Business professor, former presidential campaign spokesperson, and Harvard Business Review author - will show you how to cultivate a powerful professional reputation as a female professional that enables you to persuade others, obtain buy-in more easily for your best ideas, and make a bigger impact.Whether you struggle to navigate and come across the way you think a leader should, or if you're accomplished in your career but want to be more intentional with the messaging that you send, this course will equip you to authentically shape the story your brand tells.Specifically, this course will cover how to…· Communicate your brand effectively to others· Establish and cultivate your reputation over time· Increase your influence within and outside your organization· Ensure others understand your true leadership abilitiesA strong personal brand is valuable for everyone, but it's especially helpful for female professionals. By cultivating a personal brand, it ensures that you're recognized for the unique talents you bring.
