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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fbtracking/
课程评论：没有评论
Facebook广告投放设置：像素追踪实战指南 本课程旨在帮助您在Facebook广告投放中避免不必要的损失，并最大化收益。许多广告课程假设您已掌握Facebook像素的设置和追踪码在营销漏斗中的实施，但本课程将从零开始，手把手教您完成这些关键步骤。 **课程核心内容：** * **Facebook追踪基础：** 了解Facebook像素的基本概念及其在广告投放中的重要性。 * **Business Manager设置：** 学习如何正确配置和使用Facebook Business Manager。 * **创建Facebook像素：** 指导您一步步创建属于您自己的Facebook像素。 * **标准事件概览：** 介绍Facebook提供的标准事件，以及它们如何用于追踪用户行为。 * **营销漏斗事件追踪：** * **邮件订阅漏斗事件：** 如何追踪用户订阅邮件的行为。 * **废弃购物车漏斗事件：** 如何追踪用户将商品加入购物车但未完成购买的行为。 * **购买漏斗事件：** 如何追踪最终的购买行为。 * **潜在客户表单漏斗：** 如何追踪用户填写潜在客户表单的行为。 * **像素激活测试：** 教授您如何测试像素是否正常工作，确保数据准确无误。 本课程以简洁易懂的视频形式，通过“我手把手”的演示，让您清楚地了解如何正确设置Facebook广告像素追踪。如果您是Facebook广告新手，不知道如何开始设置像素，那么本课程将是您的绝佳选择。
It's a fact that - Facebook Ads can be very profitable for your business. But it's also a way to lose a lot of money if you don't do it right. There's a lot of courses out there on ads but they assume you know how to setup the Facebook Pixel and implement the tracking within your funnel. There are standard events that track certain steps thru the funnel.. In short - How do you know when people visit your site, your shopping cart, and when they make a purchase? How do track when someone becomes a lead? How do you make ads to target those people? Without the proper pixel tracking in place, you would not know. This is why most people lose when it comes to paid traffic. In this simplistic, easy to understand, video training course, you will get to watch over my shoulder - step-by-step, click by click - and learn what you need to do to install your Facebook Ad Pixel tracking. If you want to learn how to setup your Facebook ad pixel tracking the right way, and you don't know where to start, then this is the training course for you. Topics covered:Introduction to FB TrackingBusiness Manager SetupCreate a Facebook PixelStandard Events OverviewEmail Opt In Funnel EventsAbandoned Cart Funnel EventsPurchase Funnel EventsLead Form FunnelHow to Test Your Pixel Is Active
