|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/fb-analytics-for-beginners-fast-track-training-2020/
课程评论:没有评论
Coursera 上的课程“FB Analytics For (Beginners): Fast Track Training”旨在帮助初学者掌握 Facebook 分析工具,从而提升广告效果和盈利能力。 该课程强调数字对网络营销成功的重要性,并指出许多人因为不了解 Facebook 分析中的术语和功能而难以有效利用这些数据。 本课程通过一系列视频,将复杂的 Facebook 分析概念化繁为简,帮助学员理解各项数据指标的含义及其应用方法,从而优化广告投放策略。课程内容涵盖: * **Facebook 分析基础:** 介绍仪表盘设置,以及如何导入和管理内容。 * **漏斗追踪与报表:** 讲解如何进行漏斗追踪,创建自定义分析仪表盘,并解读活跃用户报告。 * **收入追踪与用户留存:** 深入分析收入追踪、用户留存策略,以及同期群分析(Cohorts)。 * **数据细分与用户旅程:** 教授如何进行数据细分(Breakdowns)、分析用户旅程(Journeys),以及理解百分位数(Percentile)。 * **事件、重叠与生命周期价值:** 讲解如何追踪事件(Events)、分析数据重叠(Overlaps),并计算用户生命周期价值(Lifetime Value)。 * **人口统计与技术设置:** 涵盖人口统计信息(Demographics)、技术设置(Technology)以及对各项设置的理解。 * **总结:** 对整个课程内容进行回顾和总结。 通过本课程的学习,学员将能够自信地运用 Facebook 分析工具,精确地定位目标客户,优化广告效果,并最终实现营销目标的增长。课程强调,在竞争激烈的网络营销环境中,对数据的理解和运用是取得成功的关键。
Introducing...Increase Profits With - FB Analytics For (Beginners): Fast Track TrainingDear Friend,Being able to use all the information given to you in Facebook Ads is critical in running a successful campaign.The problem is, all of that information can be confusing. Sure, it's great knowing what the users are doing on your ads and pages.But, it's a little challenging to know what's going on if you don't understand the lingo. Don't worry; we've done all the hard work for you.You've spent countless hours spinning your wheels getting nowhere when it comes to using the analytics.That will be a thing of the past after you've completed our video series.You'll know precisely what all of the information is and how best to use it in your next advertising campaign.Success Relies On NumbersThe way you become successful in the world of internet marketing is by paying attention to the numbers.All information is essential when it comes to the activity of those who see your advertisements.You'll gain a lot of useful information that can help you understand how people are consuming your ads.It is a little odd to think of people consuming your advertising, but that's what they're doing.You need to figure out how they react when seeing your ad.This vital information is useful in knowing what changes if any need to be made to make your ad a success.Zero In On The Perfect CustomerFacebook allows you to do something reasonably unique in the world of advertising, and that is to zero in on the ideal customer.Your ability to do that along with studying their behaviour increases the likelihood that you'll be successful.Right now your mind is blown away by all of this. It's a lot to handle, and that's why we made videos about it.There's an overwhelming amount of information at your disposal, and we're here to help you make sense of it.There's nothing we want more than to help you become successful.We take pride in helping businesses all over the world achieve the lofty goals they've set out to.Optimize Results With Facebook AnalyticsThe very first thing you need to do is be familiar with how Facebook analytics work.After that, it's possible to change your ads and pages based upon the information.Then, once you've dialled in the right combination, it's time to scale.You've heard a million times the key to success is the ability to scale your ads.Our information will make it possible for you to scale your ads and turn them into successful campaigns.The reason you'll be able to do it is because of the information gathered by understanding analytics.You can't take a stab in the dark and expect success to happen in something as highly competitive as internet marketing.It just doesn't work that way and it never will.Your Future Lies In AnalyticsThere's no way to sugar-coat it to make analytics less critical than what they are.You'll either be successful using them or be another internet marketer who lost everything due to their inability to understand the numbers.We've broken down Facebook analytics in a very easy to follow format.Any person who is capable of reading this can follow along with our videos.After watching the last video in our series, you'll have all the information needed to be successful using Facebook analytics.Sign up for this training today and make your future as bright as it possibly can be.--------------------------Course Description And Overview:Most people do not know how to get started with all the puzzling functions of Facebook Analytics today. With this Fast Track Training course designed to take you through the Beginner's level, you will be up and running in no time using Facebook Analytics with confidence.FB Analytics For (Beginners): Fast Track Training is a straight to the point, step by step training course to get you started immediately.See the course subjects below:FB Analytics For (Beginners): Fast Track TrainingSection 1: Course Overview1 - OverviewSection 2: Setting Up & Moving Content2 - The Dashboard - Setting Up3 - Moving Content Over - Part-14 - Moving Content Over - Part-2Section 3: Analytics & Funnel Tracking5 - Facebook Analytics - Funnel Tracking6 - Creating Your Analytics Dashboard7 - Active Users ReportSection 4: Revenue Tracking & Retention8 - Revenue Tracking9 - Retention10 - CohortsSection 5: Breakdowns & Journeys11 - Breakdowns12 - Journeys13 - PercentileSection 6: Events & Overlaps14 - Events15 - Overlap16 - Lifetime ValueSection 7: Demographics & Technology Settings17 - Demographics18 - Technology19 - SettingsSection 8: Conclusion20 - Conclusion-----------------