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所在平台: Udemy |
课程主页: https://www.udemy.com/course/fast-track-retail-buying-and-merchandising/
课程评论：没有评论
**课程名称：** 零售采购与商品企划快速入门 (Fast Track Retail Buying and Merchandising) **课程概述：** 本课程是一门面向初学者的零售采购与商品企划入门课程，旨在帮助学员快速掌握零售业中至关重要的采购和商品企划知识。零售采购与商品企划的核心在于如何为正确的客户，在正确的时间、正确的地点，以正确的价格，预购正确数量的正确产品。 课程认识到该领域充满了专业术语、概念、行话和缩写，这对于新手来说可能非常令人生畏。本课程的独特之处在于，它不依赖于传统的教科书讲解，也不假定学员有任何先验知识，确保了任何教育或职业背景的学员都能轻松理解和关联课程内容。 课程将复杂的议题分解为一系列基本但相互关联的视角，以逻辑性的方式构建课程结构，并结合真实的行业案例进行讲解，帮助学员全面理解采购与企划循环的运作。 课程形式包括视听讲座，并在每个相关部分结束后设置练习，以巩固和检验学员的学习成果。 **目标：** * 帮助学员从零售新手成长为全方位的采购与商品企划从业者。 * 快速、高效地学习零售采购与商品企划的核心概念和实践。 **特色：** * **零基础友好：** 无需任何先修知识，适合所有背景的学员。 * **逻辑化结构：** 将复杂主题分解为易于理解的基本视角。 * **实用性强：** 结合真实行业案例，注重实际应用。 * **互动学习：** 包含视听讲座和练习，增强学习效果。 * **快速入门：** 旨在帮助学员在短时间内掌握关键技能。
Retail buying and merchandising is a very exciting field that looks at how retail enterprises go about planning the buying and selling of the right products, at the right place, right time, in the correct quantities, to the correct customer and at the correct price.However, it isn't an easy topic to get your head around and that's largely due to the fact that the subject matter is littered with specialised terminology, concepts, jargon, acronyms, etc. For individuals who are new to the field it can be quite daunting to understand what these concepts mean, let alone getting a full picture of how everything ties in together to realise the complex clockwork of the buying and merchandising cycle.This beginner course in retail buying and merchandising is quite special - special in the sense that it isn't your regular textbook or mishmash of explanations and it doesn't make assumptions on prior knowledge. This means that you'll be able to connect with the concepts regardless of your educational or professional background.Furthermore, the course decomposes the topic into a number of fundamental but interrelated perspectives that describe the subject matter in a logical way. These perspectives define the course structure and also allow the discussion of useful examples taking into account the real-life industry aspects.The course comprises of a range of audio-visual lectures with exercises towards the end of each relevant section to test your understanding of the topic.So, are you ready to go from newcomer to all-rounder in retail buying and merchandising? You've stopped at the right course that's going to fast track your learning in record time!
